During the early stages of entering into a career in the hospitality industry you want to be sure to observe and learn a lot through observation of the managerial and the physical organization. In making your observations you want to pay attention to what’s going on in both the front of the house and the back of the house. In the front of the house you want to learn about the operations through observation of the guest and clients. You want to observe and gain a clear understanding of who are the customers in the establishment, what do they value to keep them pleased and satisfied. In the back of the house you want to observe workflow patterns and quality of preparation before the final product or service reaches the clients.
The current locations are great to make this move as they reside by the airport and will target the business travellers. GR already utilizes Central and On-line bookings which again will target business travellers as they tend to use this service the most. Business travellers are moving towards staying at up-scale hotels and this move will definitely increase occupancy rates of
With reference to a service sector organization relevant to your programme of study , explain the market structure which is most important appropriate to its business activities.Provide examples of the ways in which competition between the organization and rival firms is reduced. Premier Inn’s strategy is to “create value for their shareholders by focusing investment and growth in expanding sectors of the hospitality industry and delivering outstanding performance across its businesses.” (Whitbread, 2010) This essay will analyse the market structure of Premier InnHotel , will identify its main competitors and explain how competition can be reduced. No doubt , Premier Inn is the UK`s largest hotel chain with about 600 hotels.The Premier Inn brand has existed for almost two years , but quickly became favorite for business travallers.Also Premier Inn is part of Whitbread , UK’s largest hotel and restaurant group , operating market-leading business in the budget hotel and restaurant sectors. The main objective for Premier Inn ist o target both business and leisure travellers.The hotel offers and providing lots varieties of facilities such as meeting rooms , touch base course centres and special offers for families which led to the selection of both categories of the target segments. After a structured presentation of hotel , indentifying, competitors play an important role in the continuation of the essay.Major key players of the Premier Inn , called competitors are : Travelodge , Jury’s Inn, Holiday Inn Express, Confort Inn , Easy Hotel and Ibis.
M1 Tess Ryan 40046771 Melissa Bridge Introduction: Virgin Atlantic is vertically integrated is organised as a business by having higy quality leadership as customers are central to their success. Within Virgin Atlantic, they have long haul pilots, product designers and catering experts, fuel analysts, contact centre agents, aircraft leasing managers - all to gaurentee make sure Virgin Atlantic is organised in a hard-working, honest and open environment. As well as being set up with excellent customer services for the business and leisure travellers, as well as setting new standards for the rest of the industry to follow. The financial strategy is to ensure they offer the best business product in the air, grow our leisure business even further, and run an efficient but effective global airline in order to make a profit. Whereas Thomas Cook is a vertically integrated as well as a horizontally integrated company as they merged with my travel and co-op travel which joined together in an attempt to save in costs and make the companies more profitable as well as having tour operators, travel agents, airlines and hotels in which makes them vertically integrated.
Both of these employees work for the hotel so I would consider them internal as the communication would be within the company. 2. What are some key demographics about my audience, such as age, gender, family situation, etc.? * Jeff Clarke is a male employee that works within the hotel. There is a conference for electrical engineers that will have an effect on the business we get at the hotel.
Business Service Training Learner Guide BSBADM502B Manage meetings Tony Rocca May 13 SECTION 1: PREPARE FOR MEETINGS Assessment activity 1 1. What are the different types of formal meetings that might be held in a workplace and what purpose do they serve? * Performance reviews: to discuss a staff member’s performance with a view to improve on, and also to praise any achievements. * Productivity Meetings: to discuss with staff how to maximize profit through all areas of a business. * OHS Meetings: to discuss and action any issues concerning the well being of the staff and visitors.
Executive Summary As the biggest chain of company-owned and -operated budget motels in the United States, Motel 6 has a number of advantages that will provide continued success into its future in motel industry. Services is the biggest strength of the motel and is evidenced by the loyal customers. Motel 6’s profits have been fluctuating up and down between 3 to 4 percent of annual revenue per room since 1995, and the company expects that will be gradually increasing by entering the extended-stay market. The study of traditional budget motels were losing customers to extended-stay properties, and the growing acceptance of the extended-stay concept could make it easier for Motel 6 to enter the market. However, Motel 6 has some disadvantages.
Now they must align their marketing strategy to cohesively coincide that of their business plan to bring in the clientele that will make them the most profitable. Amber Inn & Suites, Inc. has two main classes of customers; business travelers and leisure users. The problem that arises given the increased marketing and advertising costs is whether or not to expand their marketing and advertising initiatives/investments between guests who are on leisure or on business. STRENGTHS | WEAKNESSES | - Location (close to airports, office complexes, shopping centers)- Good
What geographic areas are most conducive to each? Course Project: Own Your Own Hotel! Objectives|Guidelines|Grading Rubrics|Best Practices Objectives Back to Top This course project is designed for you to learn more about the lodging industry while having some fun at the same time. Your assignment is to design and to develop your own hotel. The following criteria needs to be followed: 1.
Relocation for hiring two cooks will become costly for the restaurant so not good strategy. So it is better to attract talented candidate through advertisement and some benefit like health insurance, some facility for cook’s family and some other rewards. Overstaff or Understaff: Buffalo Wild Wings must seek to be fully staffed. Overstaff will cause employees of the restaurant to remain idle and the restaurant needs to take steps to reduce head count such as layoff or early retirement plan. Keeping idle employee in employment will be expensive for the restaurant as the restaurant needs to pay salary to those employees even if it does not gain anything from them.