Compare the Organisational and Financial Characteristics of Two Organisations with Different Business Structures, and the Methods and Opportunities They Have Used to Gain Competitive Advantage

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M1 Tess Ryan 40046771 Melissa Bridge Introduction: Virgin Atlantic is vertically integrated is organised as a business by having higy quality leadership as customers are central to their success. Within Virgin Atlantic, they have long haul pilots, product designers and catering experts, fuel analysts, contact centre agents, aircraft leasing managers - all to gaurentee make sure Virgin Atlantic is organised in a hard-working, honest and open environment. As well as being set up with excellent customer services for the business and leisure travellers, as well as setting new standards for the rest of the industry to follow. The financial strategy is to ensure they offer the best business product in the air, grow our leisure business even further, and run an efficient but effective global airline in order to make a profit. Whereas Thomas Cook is a vertically integrated as well as a horizontally integrated company as they merged with my travel and co-op travel which joined together in an attempt to save in costs and make the companies more profitable as well as having tour operators, travel agents, airlines and hotels in which makes them vertically integrated. Thomas Cook focus on working with customers, employees, suppliers, local communities, industry, government and non-governmental organisations in order to deliver sustainable tourism. Thomas Cook actively support and engage in the work of the Federation of Tour Operators and the Travel Foundation, as well as aim to build a tourism industry which brings pleasure to those who travel with it. Simirarily to Virgin Atlantic, Thomas Cook is in the private sector aiming to make profit from all those who are involved in supplying it. Financially, Thomas Cook provides food, drink, ancillaries, accommodation and entertainment, meaning money is taken out of the UK and spent on goods and services provided by overseas

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