Exercise land option in Montreal to: a. Sell immediately for quick profit b. Build a conference center 3. Attract more leisure travelers Analysis: 1. Upgrade one or both of the hotels to upscale status * GR already have good service to meet customer’s expectation for luxury hotels * Demand for upscale hotels is growing at a faster rate than mid.
GR Hotels Recommendation Report Prepared by Chris Mel (CMA) Table of Contents Table of Contents 2 Executive Summary 3 Introduction 4 Situational Analysis 5 Financial Analysis 6 Alternatives 7 Recommendations 8 Implementation 9 Conclusion 10 Executive Summary GR Hotels Corporation is in the accommodations industry providing clean rooms and excellent service to travellers in Canada. GR Hotels Corporation is a widely recognized brand and aims to improve occupancy rate and attract other types of travellers. Due to the nature of the industry, many opportunities and threats exist for GR Hotels Corporation. Shareholders and banks require the corporation to meet specific standards for having access to more financial sources. In order to meet the goals, GR Hotels has options which include improving either or both hotels, exercising an option to purchase land to either quickly sell the land for profit or enter a new market for business accommodations by building a conference center.
Case Study 1: The MBA decision Ans1. Ben’s age affects the number of years he has to work before he retires. The more he works, the more money he can make in the future out of the job offer he gets after finishing his MBA. Thus, he can offset the cost of his MBA education more easily if he has more years of work before he retires. The net present value of taking up job after MBA will increase as he will have more income for the additional number of years he works.
The sustainability for Rolls Royces plans for expansion can be assesed by wether or not their expansion will be able to assist the companies economic standing in the long run and wether or not the businesses expensees in the expansion will result in a financial gain for the business as oposed to a loss. Several segments of the businesses accounts such as the balance sheet illustrate wether or not the business will be able to cope with its plans for expansion in the long term. One of the most prodominant factors influencing Rolls Royces decision to expand the business would be due to the increased demand and growth for their product range in international markets which is illustrated by their increase of sales growth in these regions with China increasing by 11% and with the Middle East increasing by 17% , as well as reaching an all time sales high of 3,630 cars in 2013. This indicates that their is a growing global market and want for cars produced by Rolls Royce and in the high end car market , therefore Rolls Royce will want to try and expand their business and their production in order to try and cater towards this market as this will further result in increased revenues and will also assist the competitivness of the business. The gearing of Rolls Royce can give us an insight into how well they well be able to financially cope with the expansion and wether or not it will be capable of doing so.
Now they must align their marketing strategy to cohesively coincide that of their business plan to bring in the clientele that will make them the most profitable. Amber Inn & Suites, Inc. has two main classes of customers; business travelers and leisure users. The problem that arises given the increased marketing and advertising costs is whether or not to expand their marketing and advertising initiatives/investments between guests who are on leisure or on business. STRENGTHS | WEAKNESSES | - Location (close to airports, office complexes, shopping centers)- Good
Additionally, he would like to implore the use of growth in Earnings Before Interest, Taxes, Depreciation, and Amortization (EBITDA) as a corporate performance measure and as a criteria for incentive compensation for senior management. After several years of sustained loss, he would the company to find a strategy that will lead to growth and overall profitability. Problem Identification The major problem that Amber Inn is facing is to decide whether or not to expand their marking and advertising costs to include a larger and wider customer base. Currently, Amber Inn caters and markets their properties to business travelers that stay on an average of one to two nights (Kerin & Peterson, 2009). In addition to expanding their customer base, they will have to determine what services and additional amenities they will need to over to in order to increase their customer base.
This report will analyze the performance of the company and will present the recommendation on the options identified by the executive team, an implementation plan and a conclusion. Vision/Mission Vision - GR Hotels are the hotels of choice for travellers in Canadian cities. Mission - GR Hotels provide clean, comfortable rooms and good quality services to business and pleasure travellers in Toronto and Montreal at competitive prices. The Vision and Mission statements are an insight of the stakeholders expectations and should be taken into consideration by the executive management team in presenting the investment
It is also exploring the idea of economic growth which is the increase in the amount of goods and services produced by an economy. These three subtopics will be deconstructed to see how globalization affects Canadian business. The term globalization is constantly being discussed on social networks and media. It is all around us people higher up the totem pole are happy about this, but the rest of the people in our advancing world are somewhat trapped because of it. But what about Canada and Canadian businesses?
| | Excellent Customer Service - Marriott Customer service is critical when it comes to running a profitable business. Providing excellent... | | Partnerships With Other Hotels Joint ventures with other hotels give Marriott credibility and more exposure to many different... | | Time Shares For Marriott Time shares gives tourist the opportunity to stay at different hotel locations throughout the year.... | | Travel and Vacations When travel and vacation season arrives, the hotel business profits tremendously from the tourist.... | | Hotel Business Leader The Marriott is one of the top leading
Yield Management at American Airlines PART I Objectives Founded in 1930, American Airlines had revenue of $15 billion in 1998 with destinations services throughout North America, the Caribbean, Latin America, European and the Pacific. As their business grew with increasing reservation calls, expanding service network and more diversified customers, increasing costs in fleet of aircrafts was necessary. In order to ensure greater capacity utilization, or in other words, fill seats with the highest paying passengers (maximize revenue), American Airlines would be in a better position to improve its reservation system. Information It is understood that natural seasonal fluctuations such as time from May to September would usually be recognized as high travelling rate, January to April would be considered as low season, could be partially offset by altering seasonal ticket prices. As a result, management took into account that changing both supply and demand according to market activity could improve its business performance.