Just Do It Vs Imposible Is Nothing Essay

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Just Do it Vs. Impossible is Nothing In this report I plan to show you a comparison between two of the worlds leading sports apparel and equipment corporations. Nike vs. Adidas. I will show this by facts that I have found. Nike Inc. is a major publicly traded sportswear and equipment supplier based in the United States. Nike is the world’s leading supplier of athletic shoes and apparel. The company was founded on January 25, 1964 as Blue Ribbon Sports by Bill Bowerman and Philip Knight, and officially became Nike Inc. in 1978.On the other side of the coin, Adidas is the largest sportswear manufacturer in Europe and second in the world. Adidas group which consists of Reebok sportswear, Taylor- Made and Rockport. The company is based out of Germany and was founded in 1924 after WW1 by Adolf Dassler and his brother Rudolf Dassler. Each year before WW2 they were selling 200,000 pairs of shoes. Nike’s marketing strategy is an important component of the company’s success. Nike promotes its products by sponsorship agreements with celebrity athletes, professional teams and college athletic teams. From 1972 to 1982 Nike relied mostly on print advertising in highly vertical publications including track and field news. It was not until 1982 when Nike aired its first national television ad and in 1990, they earned an Emmy Award twice for best commercials. Nike lures customers with marketing around their brand image which is attained by their distinctive logo know as the “ Nike Swoosh” and the now famous slogan “ Just Do It” which was chosen as one of the top 5 ad slogans of the 20th century. Whereas, Adidas marketing strategy isn’t as good as Nike’s, they are starting to go in the right direction. They are using more sports celebrities to sponsor their apparel. Adidas is getting more commercials on national networks these days. Adidas does have a slogan

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