This paper will also determine the various roles that host governments have played as well as summarize the strategic and operational challenges that face global management for the Nike Corporation. Bill Bowerman, a track and field coach at the University of Oregon, and Phil Knight, a talented middle-distance runner from Portland, “shook hands to form Blue Ribbon Sports, pledged $500 each, and placed their first order of 300 pairs of shoes in January 1964” (Nikebiz, para. 1). In 1965, they hired their first employee, Jeff Johnson, to manage the growing requirements. In 1971, he conjured up the name Nike.
“Ideological predispositions and social practices that make up styles and lifestyles are constructed in large measure from symbolic and material resources of the commercial market”2 “The American athletic sport shoe, 'Nike' have became a stunning economic, symbolic and cultural success of worldwide proportions by the 1990's”,3 A huge contributor to this success was, Michael Jordan ,a black American basketball player. This was almost two decades ago and very little has change.
Michael Jordan had a remarkable beginning when joining the draft because he excelled in basketball in college and in the Olympics in 1984. Nike found this an opportunity to market Michael Jordan since Nike had a hard time entering the basketball industry. From the success from the shoe, the shoe collectors, who bought sold and traded these shoes, Air Jordans expanded over time to different outlets, such as clothing, hats, key chains, phone cases etc. and was recognized as the best basketball brand known to man. Throughout the course of twenty-six years Air Jordans has over 100 different styles of shoes and color schemes and has dominated the sneaker market.
Impala Athletics – Business Simulation Game JHT2 Strategic Management, Task 1 January 27, 2015 Introduction 3 A. Artifacts 3 B. Company Strategy 7 B1. Effectiveness 10 C. Competitor 13 C1. Next Moves 16 D. Sustainability 16 E. Strategies 17 F. Value Chain Analysis 21 G. Important Issues 23 References 27 Introduction: Impala Athletics is an athletic footwear company was founded 10 years ago. The company sells over 5 million pairs of athletic shoes annually in several geographic markets that include North America, Europe-Africa, Asia-Pacific, and Latin America.
CVS Caremark Global Expansion to United Kingdom Global Business Management Abstract CVS Corporations was founded by Sid Goldstein, Stanley Goldstein and Ralph Hoagland, May 8, 1963 in Lowell, Massachusetts. In 2007 CVS pharmacy merged with Caremark Rx which created CVS Caremark. CVS Caremark is currently the number two pharmacy store in the United States with revenues exceeded $100 billion dollars and has over 7,400 hundred stores in 42 states. The corporation has been successful for over 40 years in the United States. CVS Caremark is designing a global expansion strategy to target areas that are profitable and promising demographically.
Direct Competitors 1. Adidas Is a German sports apparel manufacturer and parent company of the Adidas Group. Adidas is the largest sportswear manufacturer in Europe and the second biggest sportswear manufacturer in the world after its American rival Nike. The Adidas Group also consists of the Reebok sportswear company, golf company (including Ashworth), and Rockport. Other then sports footwear, the company also produces other products such as bags, sports clothing, watches, eyewear, and sports equipment.
The influence of the campaign sparked controversy over outlandish End- zone celebrations, creating major buzz around the Sharpie brand. The overwhelming exposure allowed for subsequent advertising and innovative creative promotions to help drive product sales and expansion of the brand. By 2002, 200 million Sharpies had been sold worldwide and Sharpie became the leading permanent marker and highlighter brand in the United States. Although Sharpie had become the #1 permanent marker worldwide, they had become relatively flat in category sales for the past several years. In efforts to compete with its competitors, Sharpie sought out to expand its brand with new products.
The chain operates throughout the United States and in Canada, home to more than 30 stores. Old Navy accounts for approximately 40 percent of The Gap, Inc.'s $15.8 billion in sales. Origins The Gap, Inc. represented one of the most impressive success stories in the history of the U.S. retail business. The clothing chain was founded by Donald G. Fisher, whose frustration at finding a pair of jeans that fit led him to open his own clothing store in 1969. Fisher, a successful real estate developer, was 40 years old when he opened the first Gap store near San Francisco State University and attracted crowds of customers a generation his junior.
In 1988 the company was commonly referred to as the Prozac Company because of it direct –to consumer advertising which generated sales over 2 billion in a single year. Key Issue 1: The crust of the matter is that Prozac patent is set to expire in December 2003. Upon expiration of the patent, other pharmaceutical companies will have the legal rights and ability to produce generic brands of the drug. Eli Lilly & company, looking at the success rate of Prozac fears that if generic brands are introduced in to the market their sale will decline and the competition will be stiff among competitors. In order for Eli Lilly to be ahead of its competitors, The New Antidepressant Team (NAT) was founded.