Wgu Jht2 Strategic Management Task 1

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Impala Athletics – Business Simulation Game JHT2 Strategic Management, Task 1 January 27, 2015 Introduction 3 A. Artifacts 3 B. Company Strategy 7 B1. Effectiveness 10 C. Competitor 13 C1. Next Moves 16 D. Sustainability 16 E. Strategies 17 F. Value Chain Analysis 21 G. Important Issues 23 References 27 Introduction: Impala Athletics is an athletic footwear company was founded 10 years ago. The company sells over 5 million pairs of athletic shoes annually in several geographic markets that include North America, Europe-Africa, Asia-Pacific, and Latin America. Last year, Impala Athletics generated $238 million in revenue and net earnings of $25 million, which is equal to $2.50 per share of common stock. The purpose of this report is to develop a winning competitive strategy for the company that will capitalize on continuing consumer interest in its products, maintain industry competitiveness, and grow the company year-over-year. A. Artifacts: Attached below are the final income statement, balance sheet, cash flow statement, and cumulative balanced scorecard for Impala Athletics: B. Competitive Strategy: The generic competitive strategy that was selected for Impala Athletics was the best-cost provider strategy. The goal in implementing the best-cost provider strategy was to give consumers more value for the money by offering higher quality products at a lower cost than the competition. This strategy blends elements of differentiation and low-cost strategies in such a way that increases value to the consumer (Thompson, Strickland, & Gamble, 2012). In order to achieve competitive and financial success using the best-cost provider strategy, several actions were built into Impala Athletics’ strategic plan. The first priority was to make changes in order to conduct operations at a higher level of social

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