Pepcid AC: Racing to the OTC Market Case Analysis Introduction: Statement of Problem In March 1989, Merck and Johnson & Johnson formed the joint venture Johnson & Johnson/Merck Consumer Pharmaceuticals Company (JJM) to develop OTC versions of Merck’s prescription. JJM’s first OTC attempt would be for Pepcid, an H2 blocker, which was currently third in sales in the prescription market (Exhibit 1&2). Since Pepcid had not been successful in gaining ground in the prescription market over its top two competitors, Tagamet and Zantac, it was critical for Pepcid AC to enter the OTC market ahead of their competitors if they hoped to gain a better share in the OTC market. However, the problem that JJM was facing that in July 1994, advisors to the FDA had recommended against allowing JJM to sell Pepcid AC as an OTC medication. JJM needed FDA approval in order to market Pepcid AC and the FDA usually, but not always, followed the recommendation of its advisory committee.
Overview The lawsuit between Solo Cup Company (“Solo”) and Trigen-Cinergy Solutions (“Trigen”) arose out of an Energy Services Agreement and Equipment Lease that Solo entered into with Trigen to construct an 11.2-megawatt electricity co-generation plant at the Owings Mills facility. Solo was under the impression that by entering into this agreement, they would save at least $820,000 in energy costs annually, which was to be prepaid by Trigen and eventually paid back by Solo over 20 years. After Solo did analyses on the project, they discovered they would actually be losing money in the first year of the contract, and took action to sever the contract. Arbitration then took place to award damages to the rightful party. After extensive review of the relevant facts in this dispute, it has come to my attention that the loss contingency is incorrectly booked for Solo Cup Company.
Ethics Game Simulation No Name MGT/216 September XX, 20XX No Name Ethical Issues G-BioSport is a business that supplies its customers with sports supplements that adhere to the Food and Drug Administration (FDA). G-BioSport had persuaded the FDA to employ elevated quality control standards. However, the most recent batch of products set for sampling had arrived two weeks late, revealing 100% of the samples tested positive for trace contaminants. This indicated that the entire batch was tainted with contaminants. Although the contaminated products would not affect all individuals or consumers, this was indeed a huge concern.
Trajectory of customer need is the path over time of increase in performance improvement in an industrial segment which consumers demand or want. Trajectory of technological improvement is the improvement over time in the level of product performance that technologists can provide. Ely Lilly originally pioneered the diabetes care market. It had some prosperous years, but eventually failed. In 1995, Novo, a major competitor, dominated the European market, and was building a new plant in the US, in order to produce insulin cartridges for its pen.
Romney lost as freshman as unknown Politian, but that defeat experience made him better and stronger Politian to lead him to become the 70th Republican Governor of Massachusetts (2003-2007) the State always has been Democratic State. During his tenure as the Governor he accomplished economy revenue to its State by raising special gasoline retailer fee by two cents per gallon lead to $60 million, raising various fees by more than $300 million, including those for driver’s licenses, marriage licenses, and gun licenses. The most significant notable accomplishment as Governor the “Romneycare” one of kind the nation has now the health care requiring nearly all Massachusetts residents to buy health insurance coverage or face escalate tax penalties such as the loss of their personal income tax
Introduction The management at Lilly felt that Prozac patient was expiring December of 2003 was just a part of the business of pharmaceuticals. However, Prozac was one of the most leading medications that was being used to treat depression. The loss of annual sale of $2 billion would have a negative impact on the company. If the Patient expires, the competitor pharmaceuticals would have more potential to market the antidepressant with lower price option. In addition, the team wanted to launch and develop a new antidepressant.
According to the American Cancer Society, in 2011 there will be 240,890 new cases of prostate cancer diagnosed. There will be 33,270 deaths reported from prostate cancer, second only to lung cancer. Another way to look at these numbers, statistically speaking is that 1 in 6 men will be diagnosed with prostate cancer within his lifetime, and about 1 in 36 men will die from this form of cancer. There are approximately 2 million men that have been diagnosed and are still alive today. The risk of getting prostate cancer increases faster with age than any other form of cancer
History P&G was founded by candle maker William Procter and soap maker James Gamble. The two might never have met had they not married sisters, whose father convinced his new sons-in-law to become business partners. As a result, in 1837, a new company was born: Procter & Gamble. In 1858–1859, sales reached $1 million. The company began to build factories in other locations in the United States because the demand for products had outgrown the capacity of the Cincinnati facilities.
When Mattel, in July 2007, learned of the problems of lead paint in their product and magnets that could be swallowed by children causing serious health issues, they acted quickly by issuing voluntary recalls one after another starting on August 1, 2007. Over a year after the recalls it was reported that Mattel had recalled a total of 21 million toys from China as a result of the lead paint and magnets. In December 2008, Mattel reached a settlement with 39 states to pay $12 million dollars. The interesting part is that the money is to be used to educate the public about the dangers of lead paint and lead poisoning. In more recent years Mattel is still
In 1886, Dr John Pemberton took a three-legged brass kettle in his backyard to create the formula for Coca-Cola. Coca-Cola was first said to cure diseases, including headache, impotence and morphine addiction. The world first got the true taste of Coca-Cola in a fountain form at Jacob’s Pharmacy in Atlanta on May 8, 1886. For a simple price of 5 cents per glass and selling an average of nine glasses a day in 1886. A century later, The Coca-Cola Company has produced more than 10 billion gallons of syrup.