Nike’s products are so heavily marketed globally that it is hard to believe children working in sweatshops are producing the famous swoosh worn by so many individuals. Nike has employed some of the most popular sports athletes in history. Michael Jordan has been called the greatest basketball player ever to play the game and he has a line of Jordan apparel that some people are addicted to. Other athletes that have endorsed Nike products are Tiger Woods, Bo Jackson, Andre Agassi, Ronaldo, Lance Armstrong, Michael Vick, Deion
In all case the athlete earns more from endorsements than in salary. (Steven J. Jaskson) Gatorade, the US market leader in sports drinks, is a company that understands the advantage of athletes in advertising. They currently endorse players of all types of sports including, baseball player Derek Jeter, former basketball player Michael Jordan, tennis player Serena Williams, soccer player Landon Donovan, and football players
As the popularity of African influenced music in the African American community erupted, the up-beat rhythm and unique tune interested the younger white community. But in some cases “produced primarily for the black market, the songs have hit a responsive chord with white teenagers- but they are rushing to buy not the original versions but duplications by white acts…” (Tobler) that is how much of the back round of our African influenced music arrived and still arrives today. One very popular white that did “black” music and made more money then any African American could (at that time) make was Elvis Presley. As the artist formally known and The King Of Rock ‘n’Roll “Elvis’ musical influences were the pop and country music of the time, the gospel music he heard in church and at the all-night gospel sings he frequently attended, and the black R&B he absorbed on historic Beale Street as a Memphis teenager. In 1954, he began his singing career with the legendary Sun Records label in Memphis.
Especially for the past the two seasons, the Cavs were picked to at least get to the Finals. However, they fell short. Much of that responsibility has to be placed on their franchise player—LeBron. Although, it is easy to point the finger at the head coach, Mike Brown or the supporting cast, the fact is that the Cavs finished with the best record in the Eastern Conference the past two seasons—that doesn't happen with bad coaching and a poor supporting cast. At the end of the day, the best player is Kobe Bryant because he lead his team through the good and bad, and he helped lead the Lakers grab their 16th title against Boston.
The commercial was a big hit, and Old Spice product sales were up 106% from the prior-year period. In Borchard's article, “Between a Hard Rock and Postmodernism”, he talks about the selling of an image or lifestyle as big business; something that is evident throughout western culture, particularly in the United States. Old Spice sells the image that only good looking men use their products. If you were to use anything else you, base of this logic, you would not be a “good looking man”. Old Spice becomes the Commodification of Desire .Commodification is defined as the transformation of a non-commodity(desire in this example) to a commodity, or to give a dollar value to an idea, identity or something that previously had no value attached to it.
Some of his most acclaimed work has been from movies that were based on true stories. When Washington does these real life stories he finds characters that have over come many difficulties in their lives and end up winning. So by Washington starring in roles where he always ends up a winner he is creating an image in the viewers mind that he is a winner. When the audience leaves the movie they remember what great things Washington did to turn out the way he did. Many people have a hard time separating movies from the real world and some people assume the character is that person in real life Denzel Washington is the first African American male to win an Academy Award for the Best Male Actor category.
The African economy is one of debate due to its unpredictability - it is infamous for its devastating famine and health problems, but some transnational companies (TNCs) see opportunities of regeneration and economic boost for both their company and the financial state of the country, as a wave of improving governance and demographics is predicted to come by some. Mukhtar Kent, who researches untapped markets for TNCs to penetrate, describes Africa as, 'the untold story'. He believes, "the presence and the significance of [...] business in Africa is far greater than India and China even today. The relevance is much bigger". Around 1 million Africans are employed to the biggest soft drink brand in the world - Coca-Cola.
The billions of dollars spent per year on celebrity endorsement contracts show that celebrities, like Liz Hurley, Britney Spears and Tiger Woods, play an important role for the advertising industry I felt that the adverts never motivated me to buy, but I wanted to analysis why they are so popular and how advertisers get them to work in their favour. I chose Nike because they employ some of the biggest names in sport. Information Sources I searched databases and journals through the WIT website, such as ABI inform and emerald. There I found all the relevant material. I also read books to find which areas of celebrity endorsements to investigate trends and theory.
Now hip artist, their music and their clothing lines are known world wide. This notoriety has helped to pump millions of dollars into the economy. Research has shown that Hip Hop has a major impact on the economy. Many major corporations who once shunned the idea of hip hop as a mainstream music genre have now jumped on the band wagon and have embraced the idea of using hip hop artists and their music in their advertisements as a way to draw in money from those loyal followers. Hip Hop music and its culture has crossed cultural, racial, geographical, and religious lines around the world.
Case Overview Tom Harge’s challenge was to “expand the playing field” in emerging markets with a range of affordable, durable, and easyto-produce sports shoes that could effectively reach the huge untapped segment in “Tier Three” countries. Tom Harge, a 17year Nike veteran who had spent years in the Footwear Department in the United States, as well as in Latin America, was chosen as the Director of Emerging Market Footwear. His task was to direct and develop the World Shoe Project, Nike’s foray into the bottom of the pyramid. Two-and-a-half years later, Nike had done just that: developed and produced the World Shoe Series 100 and Series 400, footwear lines manufactured under specific guidelines for emerging economies. By late 2000, Nike had sold roughly 2 million pairs of World Shoes in China, Thailand, Indonesia, Malaysia, the Philippines, and other Asian and Latin American markets.