Its Not Easy Being Green

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It’s Not Easy Being Green Perhaps Kermit the Frog said it best; it’s not easy being green! This familiar slogan was cultivated from the song originally titled “Bein’ Green.” “Bein’ Green” was written in 1970 by Joe Raposo and was most notably sung by the infamous Kermit the frog puppet. The song’s signature line "It's not easy being green" has been used in many contexts of pop culture. As a slogan, the phrase has been used for a multitude of marketing campaigns and promotions, but most recently has been the face of many Environmental Conservatism initiatives. This slogan seems to reiterate that to be “Green” requires at least a small amount of effort and that depending on the level you take it to, moderate to high level effort. This is true, but does the message that it is not easy to be green reflect upon on the current American identity and culture? If we know, and science has proven that green initiatives are beneficial to our planet and our pockets, why do only about half of Americans participate? Why do we think something being not easy, is wrong? The slogan seems to reflect a culture dependant on an easy button for results. The idea of “being green” is not a new idea and the modern day Go Green Movement is huge and packs a healthy dose of media and celebrity support. The great popularity of the movement, but lack of major change is what grabbed my attention and perhaps the user of this slogan. The slogan reiterates that doing the right thing is seldom easy. This can be said for many choices, and in the American culture more often the easy choice wins out. Utilizing a slogan such as this brings to mind that Americans often need reminding that good deeds, while important are often difficult to complete, and that they should not expect them to be easy. The efforts of being green can be hindered on a personal level due to factors such as
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