Additionally, the author describes that hiring only those with good looks can run into antidiscrimination problems. Greenhouse concludes by suggesting that hiring for image leads to the increased prices of product, increased sales of products, and can give the impression of authenticity which eventually leads to what businesses want, profit. Whether retailers should hire only who project certain image it might be morally wrong or not is a provocative question. After considering the evidence presented in Greenhouse’s article and my own experiences, I can fully support retailers company hire only attractive applicants. I am opposed to companies hiring applicants based on their physical appearances in part because hiring good looking people is an advantage to the company, it shows how people are treated differently based on their appearance.To illustrate, Mr. Serrano, a former Abercrombie and Fitch employee emphasizes that, “We were supposed to approach someone in the mall who we think will look attractive in our store.” (p2).
Although, the main reason is because I’ve always admired fashion. Now that I am old enough to choose my choices in life, I am really hoping I get a chance with the fashion industry. Although my lack of attendance in school does get in the way of many opportunities, but once I am focused, I will do whatever it takes to get this kind of opportunity. With much different inspiration coming from many different aspects I’ve always dreamed of being a fashion designer. Becoming a fashion designer has always been my top 1 priority.
When a company requires a person to fill a job they could have an open position for they will seek the best person for the job. If this entails a certain level of education or a certain skill the company will have to assign a higher rate of pay. A job that does not require a high level of education will allow for a lower rate of pay. Even though the internally consistent compensation system can be a wonderful thing to add into any company it can pose a big challenge to the companies competitiveness. This system that is founded on the job analysis has lead to a formal structure job descriptions which is how the pay scale the company uses is put in place.
Companies use differentiation to make their product unique and one that will catch the consumer’s attention. As it was said in the text book that being unique in today’s market is very difficult because there are imitators that follow what you have done or you yourself is following what some else has done in the past. The text book explains that positioning is the way the customers think about presented brands in the market. Without knowing what the consumer is thinking or feeling about the production being offered it is hard to differentiate. The ability to position a product is critical when it comes to certain products that are very similar.
In society there are always stereotypes and unwritten rules that are followed. During the era of Norman England, gender roles were a prominent facet of life; men and women adhered to strict codes of conduct. Men are idealized as strong, dominant, and respectful, whereas women are elegant and courtly. If an individual does not meet the standards of society, they are shunned. However, not everyone agrees with the heavy stereotypes laid down by the social order such as male dominance and proper courting.
In the meanwhile, there are a large number of people insisting in the point of view that this situation must keep on existing, and female should live on the pre-given talent instead of developing some other skills. According to the contents in the “French Feminist Philosophy”, it is obvious that some women philosophers prefer to be approved because of their abilities or skills rather than be thought highly based on their pre-given talent. That means the female is the more important factor to affect the society and population (Alexei A. Maklakov). Even though they have this social responsibility, some of them argue that the female can develop more all-rounded. And Simone De Beauvoir was one of these great feminist philosophers.
It utilizes many eye-grabbing techniques, such as the mirror image and black and white coloring, which is infrequently seen in other advertisements in magazines. It is also clear that the creators of this ad knew the audience well by featuring a young woman in great shape, appealing to their value of physical activity. The careful selection of words and detail to the clothing itself also contributed to the persuasive impact of this image. With the use of all of its implicit arguments, it definitely effectively conveyed its message that the consumers of this clothing line will enjoy their physical activity without
A04- RECRUITMENT Job advert Fit for purpose The good points about the job advert are that it looks consistent because it has the same font throughout. The impact this has is that it makes the document more appealing and attracts candidates leading them to applying for them job. If it wasn’t the job advert would not look attractive and not many candidates would apply for the job meaning Topshop can lose out on potential candidates that can help Topshop develop and increase profit. It has the business logo which tells candidates who the business is and it makes the document look professional. The impact this has is that candidates find the document more appealing leading them to reading the advert and if they think they are suitable for the job they will apply for the job.
For example this is including things like such as if the customers is going to choose to buy their clothes from a business like Debenhams as they might be trying to show that they are very happy on the product that they are selling. Design of the marketing mix to satisfy the needs of the target market: The business will design their marketing mix around of the customers’ demands. This is important that the business design something that will meet the customers demand because they will have more sales and also more profits, if the business doesn’t do this they will lose sales and also a lots of profits, so this is very important that they do this if they don’t it will bring their businesses down. The business will make sure that they are investigation to find out what will be the best products
For a company to retain talent it must offer more incentives for the employees than that of its competitors. Your company encourages the decisions and ideas of the employees but more programs could be put in place to help retain employees. Implementing a program that offers rewards for time and cost savings not only benefits the employee but also the company by projecting a positive image of employee worth to the company. Keeping the companies hiring practice on the national level is required for all employees that work in the retail stores but if there is a need for technology or manufacturing of a particular product I would recommend global labor. The ability to tap into the global labor market will make the company more competitive by being able to offer competitive prices on products due to lower overhead cost associated with the offset in the labor cost.