Ikea vs. La-Z-Boy: Quality or Quantity? The last time you purchased a piece of furniture, how much thought and research did you put into it? If you’re like most Americans, you probably compared a few similar items and decided to choose whichever was cheapest. Considering this, then in order to be successful, a furniture company should simply offer cheap prices for a wide variety of pieces. In today’s furniture industry there are many companies to buy from, no matter what piece of furniture one is looking to purchase.
I also used marketing surveys to determine what customers wanted in the products RIE Tech was producing. Computers were produced to match customer requirements so that the product would be desirable, and customers would
These allow IKEA to reduce space requirements in logistic operations such as trucks and warehouses and they also lowered costs, creating a core competency for IKEA. - Furniture showroom/open warehouse. This unique store concept allows customers to come see the IKEA products so they can see for themselves the quality of the products before they decide to buy them. IKEA’s end products are low-priced and high-quality furniture and in-house products. These products have low prices as a result of IKEA’s core competencies.
Also devise campaigns that increase the awareness of stature of a company. My my main goal was to coordinate objectives with marketing creative, and advertising departments. Make sure I develop and enrich customer service experience and drive profitable sales, brand growth and loyalty for a number of business areas. 2) Describe three tasks that were required for this job that you most enjoyed, explain why you enjoyed it and list the Learning Patterns required for the tasks. With this job I really enjoyed being able to dress the mannequins, before any customers came into the store.
As a marketing manager of a retailer selling a vast range of home furnishings, you have been asked to identify the importance of marketing in order to reach the firm's objectives. Evaluate how the marketing management philosophies may be applied to the firm concerned. Marketing is all about anticipating, identifying and delivering the consumer's needs and wants. An example of how this definition of marketing may be applied in a home furnishing firm is seen where the current trends are anticipated and thus, furniture nowadays, is being made with pastel colours, instead of using mahogany since this is no longer the current trend. Thus the customer's tastes and needs are satisfied and the firm can make larger sales.
Khanthary Singnhoth Case Study Week 1 March 22, 2015 HRMG 5800 Tanglewood has developed into a chain with quality products for their customers. If they are to succeed more they must staff their stores with productive, skilled, and knowledgeable employees. Therefore, a KSAO would be perfect to staff the locations accordingly. If the company needed to staff for the retail stores then would benefit from using a KSAO to help select candidates who are appropriate for that position. To work in the retail location the employees should be knowledgeable on the goods sold, have great customer service skills, and have the ability to sell the product exceptionally well.
The frequent shopper program can become an effective tool in the attraction and retention of loyal customers. Rewards that can be traded for luxury items will have a great influence in customer loyalty and attracting new customers. A positive response from the public is important and in order to ensure that response, Kudler Fine Foods must find and develop a proactive way to approach the public’s privacy concerns. Preventing conflict with consumers regarding personal data and how it will be used is simply fixed by keeping the consumers aware of just how it is being used. The number one concern for Kudler Fine Foods must be security and privacy of their consumers’ personal
Identify the likely characteristics of the market segment being targeted by the company. In book Basic Marketing in Chapter 4 I have learned about Market Segment book describes marketing segment as “A Marget Segment is a relatively homogeneous group of customers who will respond to a marketing mix in a similar way.” In Case 1 Ben Ohau Lodge provided services for similar category of people like: Presidents, playboys, etc Also customers of Ben Ohau Lodge desired to escape from everyday life pressure and escape in a peace which designed and created specifically for their needs and minds as mentioned in case 1. From description above this is a homogeneous group of people who responded to a marketing mix similar way. Also as I read in the book there are three basic ways to develop market oriented strategies in a broad product market. Ben Ohau Lodge used single target market approach segmenting the market and picking one of the homogeneous segments as the firm’s target market.
Companies with smaller profit margins must create a larger following of loyal customers because they need to rely on the quantity of customers, not the markup, for their profits. Caffe Umbria will charge $2.00 per 16oz cup of coffee to keep it below the national average cost while not compromising quality of the product. Packaging needs to stay small for purchase in store and online for home brewers so that the customer still gets the same fresh taste at home as they do in the cafes and extra care should be taken to ensure the freshness of the coffee, safety of the packaging, and the shrink in the packaging process. The lower the costs in shrink of packaging and
True Religion SWOT Analysis Strengths: • Production in the United States: True religion producing their products in the United States appeals to American consumers in that they feel as though they are helping the American economy and being socially responsible buying products from factories that they know are safe and regulated. • Shorter lead time: Production in the United States avoids the company having to wait on shipments coming from overseas therefore they are able to provide consumers with the latest trends faster. • Deep assortment in the main product category: True religion offers 6 different styles of jeans and several different types within the main style categories. This allows them to cater to consumers who are looking to purchase a specific style and allows them to appeal to consumers with different body types and style preferences. • Trademark: The true religion trademark horseshoe on the pockets of their jeans as well as the brand logo of the Buddha is protected by copyright.