True Religion Swot

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True Religion SWOT Analysis Strengths: • Production in the United States: True religion producing their products in the United States appeals to American consumers in that they feel as though they are helping the American economy and being socially responsible buying products from factories that they know are safe and regulated. • Shorter lead time: Production in the United States avoids the company having to wait on shipments coming from overseas therefore they are able to provide consumers with the latest trends faster. • Deep assortment in the main product category: True religion offers 6 different styles of jeans and several different types within the main style categories. This allows them to cater to consumers who are looking to purchase a specific style and allows them to appeal to consumers with different body types and style preferences. • Trademark: The true religion trademark horseshoe on the pockets of their jeans as well as the brand logo of the Buddha is protected by copyright. Consumers who want to wear True Religion’s logo and show they own this style need to purchase it from True Religion. Weaknesses: • Production costs: True Religions productions costs typically higher than other fashion brands and competition because they produce in the United States. Production in the United States is more expensive than offshore production because of stricter minimum wage and labor laws. • Being only known for denim: True Religion is known for their denim and jeans they are not as known for other product categories which limits their profits. • High prices: True Religion products are priced relatively higher than other brands. Many consumers are not willing to spend upwards of one hundred dollars on a pair of jeans. This limits their market and creates a niche market. Opportunities: • Other market prospects: True Religion has a unique opportunity to

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