Ikea vs La-Z-Boy: Quality or Quantity?

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Ikea vs. La-Z-Boy: Quality or Quantity? The last time you purchased a piece of furniture, how much thought and research did you put into it? If you’re like most Americans, you probably compared a few similar items and decided to choose whichever was cheapest. Considering this, then in order to be successful, a furniture company should simply offer cheap prices for a wide variety of pieces. In today’s furniture industry there are many companies to buy from, no matter what piece of furniture one is looking to purchase. But, there are two furniture companies in particular that approach their business models differently and subsequently yield very contrasting results. Ikea chooses to focus on offering affordable furniture for the average person, while still providing pieces with modern design. In contrast, the La-Z-Boy furniture company values the quality construction and innovation of its items as a long-term investment. La-Z-Boy strives for products that are synonymous with quality and comfort, while Ikea chooses to offer many products for the home at a cheap price. Ikea was founded in 1943 by 17-year-old Ingvar Kamprad in Sweden, with the idea of offering products for the home with good function and design at prices much lower than any competitors (Albarrak 2). The Ikea business approach is strong and versatile, and attempts to create modernly designed goods at affordable prices in an effort to reach a very broad audience of consumers (Dahlvig). This model has led to Ikea being the largest furniture retailer in the world, and consequently the third largest consumer of lumber in the world behind Home Depot and Lowe’s (Butler). Ikea has achieved this success by offering inexpensive and affordable goods for the entire household in a one-stop shopping experience. They offer a wide range of products, most of them in a modern Swedish design style. Many people with

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