Crystal Choy Mktg 129 Spring 2015 Case Analysis #1 Autobytel.com Class Analysis The traditional car buying process is that customers will go into a dealership and then the car salesperson and the buyer would be negotiating face-to-face when it comes to purchasing a car. Autobytel took a different approach when it came to selling cars compared to the traditional buying process by offering a website where potential consumers would shop for the automobile online. What is different about this website is that consumers are able to access information about the cars and the prices compared to all the dealerships around the area. Autobytel.com used to be the top of the online referral business in the market. This website was the first online service provided for buyers to shop for cars online so that they do not have to deal with the problems and hassles that arises that traditional buyers would usually deal with when they are at the dealership.
a) Customer complaints b) Effective reach c) Share of shelf d) Trial rate 3. Creative strategies refer to the ________. a) amount of creative content in a communications message b) degree of innovation involved in the marketing of a product c) way marketers translate their messages into a specific communication d) novelty of a marketing communication 4. Top Gear is an award-winning British television series about motor vehicles, mainly cars. The show is presented by hosts who test drive new cars and provide reviews on the cars' performance, prices, and other factors.
This can attract customer as they can pay less but get more than what the competition is giving them. 2. What Slogan should Dacia choose for the Duster SUV? What should the slogan focus on? (Word Count: 47) “Powered by Intellect, Driven by everyone The Anywhere Everyday car” Focus is on that this is a car that can be driven anywhere, can be afforded by anyone and that the car is built by the best minds with a great deal of excellence and high standards.
The most important thing was ensuring that the product names created reflected the type computer that the consumer wanted. For example, the Mercedes group wanted a fast and powerful computer, so PCGlobal decided to name the PC for this group Odyssey to show it was an epic machine to match the demands of the consumer. The consumer demands for the Mercedes group was that the PC be fast and powerful, engineering oriented, ability to link with other computers, looks good, and has service and support. For the Mercedes group, price was not an issue. PCGlobal decided that only a top of the line computer would do for this target group.
The automobile industry uses advertisements and different persuasive techniques to sell their vehicle. This advertisement I chose by Ford targets the viewer’s conscience and subconscious mind and at the same time makes, the person want to buy one of their vehicles, the 2011 Ford F-150. This ad also has some rhetorical elements. When discussing the rhetorical triangle of the ad, the subject is the Ford F-150 – “The New 2011 F-150”. The speaker is the artwork and the words on the advertisement.
The automobile changed technology for a lifetime. It introduced the assembly line which led to mass production of cars. In 1921 there were one million cars produced. The last main idea in the chapter, at least in my opinion is how they talk about city vs. country living. Henry Ford came from a farming family.
They strictly adhere to factory maintenance schedules. The Retail Automotive Industry is comprised of two kinds of companies: those that sell replacement automotive parts and accessories to "do-it-yourself" customers and to commercial "do-it-for-me" clients; and those that sell a wide assortment of new and used vehicles over the Internet and networks of regional or national franchised dealerships. The most dominant economic feature is Market growth rate. The Auto repair industry is a fast growing industry. There is an increase in the number of vehicles on the road and the average age of a car today is nine and half years.
Coinstar, Inc. – Analysis of an Automated Retail Trailblazer Ranked 15th in Fortune’s Fastest-Growing Companies for 2012, Coinstar continues to ride a wave of success through its innovative self-service automated retail solutions. The company has experienced exponential growth with revenue increases of 39% and 29% in 2010 and 2011 respectively. This growth can be attributed to a growing number of kiosk installations, existing kiosk sales growth, and a continued effort to expand automated retail sales enterprises (Cacace, 2012).
BUSINESS ARCHITECTURE PROPOSAL Katrice Farrar Capella University Prof. Scott Morrisette Executive Summary Business architecture forms a foundational and practical concept for an enterprise and its transformations. It is an important approach to show how a business operates, and how the alignment between the business performance targets and the operational priorities and captures vital resources such as the development of technology. Business architecture also incorporates different concepts and is characterized by fast technological changes and innovation. However, its scope depends on the purpose of the adoption, the scope of usage, and the overall maturity of the specific concepts. A proper design bridges the gap between the enterprise business models on one view and business functionally on the other function.
How is the finished product used to run a car? I want to understand the mechanism of the machines! I think, working under the research areas provided by Purdue, mainly the Manufacturing and Materials Processing Research, Research in Systems, Measurement, and Control and the Design Research would help me