Hubspot Case Study [ 10/20/13 ]
Hubspot is a start up company that is essentially an all in one inbound marketing software platform that helps companies utilize inbound marketing to attract customers. Hubspot works as a ‘software as a service’ and runs solely on cloud. Businesses mostly use hubspot as a content management system, when a business builds their website on its CMS, they will have everything they need to improve marketing, specifically inbound marketing. What is unique about hubspot as a startup is that it focuses on inbound marketing, Hubspot as a modern company does not use traditional strategies of marketing and implements only inbound marketing for its clients. It also bases itself on cloud, putting it in an advantageous position compared to opposing online marketing services.
Inbound marketing is marketing focused on getting found by customers, providing videos, business blogs, and useful content that are accessible to potential customers. As opposed to inbound marketing, outbound marketing is traditional marketing that is focused on getting the product out to the consumers using cold-calling, print advertising, TV advertising, etc. As mentioned by the founders of Hubspot, outbound marketing is getting outdated and inbound marketing is proving to be the more effective marketing strategy.
Firstly, outbound marketing in itself costs a lot more than inbound marketing if it is to be implemented effectively. The average cost per lead for outbound businesses was approximately $373 in 2011 and $143 for inbound businesses.
Hubspot Case Study 10/20/13
Also, nowadays people/consumers prefer to educate themselves on product and research about products on their own as opposed to receiving phone calls about products or services or receiving ‘junk mail’. In fact, 200 million Americans are in the ‘Do Not Call’ list to avoid calls from businesses offering products. Additionally, despite the argument that TV ads are attractive in the sense that...