Per Celebrity Circuit the Celebrities are being paid to “praise products” on Twitter to their hundreds sometimes millions of followers. What easier way to earn money? That is if you are famous and have a lot of paparazzi, or “followers” shall I say. With this being said, wouldn’t this also help keep twitter alive? Carr shared a
An “engagement” on the other hand, is how active its Facebook audience is with Carmex. When a person who likes Carmex on Facebook posts a comment on Carmex’s Wall, likes its status, or replies to one of their posts, the engagement level increases. These two metrics measure how many Facebook users like the Carmex brand, and also how active theses
They have thousands of employees from all parts of the world and expect all of them to have the highest integrity. They listen to ideas and different perspectives from their employees and innovate different products each year. Google treats all their employees with respect and in return receive high quality work that’s puts them on top of the competition. Many companies have risen to the top of their field only to see it slowly fall apart. The question is can Google stay at the top of such a competitive market.
Over 80% of Redbox customers would recommend it to a friend. f. The high profit margin from a single kiosk machine, which provides revenue of $50,000 and costs $15,000. That results in $35,000 of gross margin. g. Redbox has high brand awareness and recognition among its customers. No other vending machine provider is so well known as Redbox.
For example, the average age of online gamers are 25-44 years of age, which includes about 95 million people or more that play online games. Therefore, the online gaming industry will continue to grow as the access to broadband internet expands and the variety of games increases. In America’s gaming industry, there are about 100 companies sharing combined revenue of 11.8
(Pearlson, 2013) DeveloperWorks is available in 8 languages, including Russian, Chinese, and Spanish, and about 70% of visitors come from outside IBM. (Pearlson, 2013) “My developerWorks, a social networking function built on the IBM Connections platform, was added in 2009 to allow developers to connect, communicate and collaborate on projects. Soon the network had added more than 600,000 user profiles, as well as numerous blogs and forums.” (Pearlson, 2013, p. 134) Its forums receive three and a half million page views and 1M visitors per month. (IBM) Its online community is growing quickly, with 400K+ active profiles, over 1000 community groups, 800+ active bloggers, 450 wikis, and 20,000 shared bookmarks. (IBM) “In addition to allowing established business, start-ups and partners to collaborate, it also helped IBM deflect frequently asked support questions that would otherwise go to IBM’s call centers and help desks, thus saving the company an estimated $100 million.” (Pearlson, 2013, p. 134) Alice Chou, Director of IBM developerWorks, carefully monitored the number of My developerWorks profiles and the volume of traffic to the site.
It will also let us track what social platforms are being used the most, therefore enabling us to tailor our deals to our consumers. Recommendation: Have a dedicated employee (or employees) monitor Twitter and Facebook feed. They should be able to quickly respond to concerns our consumers have, as well as be personable and friendly. We would like the social media employees to be an extension of the brand, building trust with our consumer. Recommendation: Tailor a Pinterest Board to draw consumers in and extend our market.
Surveys indicate that 80% of Redbox customers would refer them to a friend, which speaks astronomically about the services provided. Additionally, another core tactic that they implemented was to expand the number of kiosks. Consequently, Redbox believed they could dominate the video rental market; and that they did. Redbox easily monopolized the
Its Instagram unit has more than 300 million users, while mobile messaging app WhatsApp, which it purchased for $19 billion in cash and stock in 2014, has 700 million users and is growing. (“Forbes Mag.”) Zuckerberg made two major life changes in May 2012. Facebook had its initial public offering, which raised $16 billion, making it the biggest internet IPO in history. How Zuckerberg's company will handle this influx of cash remains to be seen (Williams 56). But Zuckerberg may be looking at more acquisitions.
They allowed candidates to submit applications directly within Facebook. • They also ran Facebook Ads targeting people around Florence who ‘liked’ such items as ‘Rock and Roll’ and particular rock bands. Dynamic demographic and interest targeting honed in automatically on users that responded most to the job content. • Fans brought to the Page by ads could use social features embedded within the app to socially broadcast jobs. This drove viral fan growth, as the Page went from 0 to 1,000 fans in less than 24 hours and to 6,100 fans in 4 days.