Value Chain: Healthcare Marketing Name Instructor’s Name Course Name Value Chain In organizations, values are very important as they facilitate in associating with the internal as well as external components and direct the relationships amongst the various systems (Magretta, 2012). Generally, value chain evaluates the value which each and every process in an organization or activity adds to an organization or business’ products or services. The idea of value chain is based on random collection of machinery, money, or equipment in an organization. As such, a competitive value chain aids an organization, for instance, healthcare organizations to stand apart from the competition.The value has to be unique and best set to deliver exceptional services that are not offered by competitors. In a health organization, I would ensure that as the marketing director, I advocate for latest supportive services of the value chain by lobbying for current technological equipment used in health institutions during management meetings.This is because in the health sector, contemporary times have seen the advance in technology enabling treatment of various diseases.
Features of Health Plans Major Types of Health Plans Indemnity plan, health maintenance organization, point-of-service, preferred provider organization, and consumer-driven health plans are the five major types of health plans. All of these health plans have similarities and differences, but some are better for consumers and the others are better for providers. The indemnity plan indemnifies the policyholder against the cost of medical service and procedures as listed on a benefits schedule, but the patients can choose the provider that they want to see. Health maintenance organization (HMO) has their own network of physicians, hospitals, and other providers by negotiating contracts with them. Consumers who have HMO pay a premium for coverage on medical cost and delivery of health care.
This paper will address why accountability is so important in the health care industry. This paper will also address how an employee’s accountability is measured in the health care industry, how the accountability applies to ethical considerations in leadership and management, what does a checks-and-balances process look like in a successful organization, how does accountability affect an organization’s working culture, and finally how can one maintain a positive working culture and avoid a working culture of blame. When a patient visits a physician he or she expects the highest quality health care. The patient expects the staff to properly bill insurance claims free from fraud and charge the correct price for health care services. The
The most important role or function for a health care manager There are several roles and functions that a health care manager incorporates. The function that the manager has is to change with the times as well as the stock holders on how the facility is run. The manager must be accountable for not only him or herself but also the employees. He or she has to be able to have on the spot decision- making at all times. The production of the facility has to flourish for the cost of the hospital to be in the black and not the red.
Interwest Healthcare provides a good to the public. Brickley, Smith and Zimmerman (2009) define goods as “the things that people value” (p. 22). In the case of Interwest Healthcare CFO Singh and CEO Manzoni value the data contained in the management information system while the hospital administration and staff value patient services; the data or patient services are the utility which the individuals in each group are seeking. In order to offer solutions to correct the discrepancies between the two groups, the CFO and CEO and the hospital employees, a consultant would need to analyze several aspects of the situation and could utilize several types of analysis. An consultant could look at economic choice, marginal costs and benefits or the opportunity costs associated with each choice the individuals make.
If we take a look at the following generic mission statement for a primary care physician group practice, “Serving all patients in need of care, Riverside Family Care Associates, Inc., a private physician group practice, provides the highest quality health care services to our patients and their families in a compassionate and caring environment. Riverside Family Care constantly strives to provide care in a cost-effective manner and to continuously improve customer satisfaction and patient care.” All though it is a great mission statement modifications could be made to make this mission statement better. When you read this mission statement you may think: Who is this company? What do you do? What do you stand for?
The Competitive Market Model and U.S. Health Care Pharmaceuticals Government involvement and its pros and cons Pharmaceuticals plays a key role in health care, with health care being a social right it proposes government to be involved in the drug markets. States are responsible for maintaining the product safety, quality, efficacy, and keeping health costs fair to the society. Price consideration may be under government intervention. When government intervenes in pricing, it sets a standard price for the drug throughout the country so that everyone can have equitable access to these medications. This also includes the affordability range, and it stops unnecessary consumption, limits price growth to avoid excess societal burden.
Accountability in the Health Care Industry Accountability in the health care industry is crucial for health care organizations and patients because it gives the patient and organization peace of mind that the health care provider or other caregiver will put forth their best effort because of their own accountability towards what procedure or situation that they are in. More and more physicians and other health care providers are being held accountable for their hand in consultations, procedures and other situations that directly and indirectly affect a health care organization or patient being treated. Holding employees accountable for their choices in practice is crucial not only for a health care organizations but for patients. Patients feel more comfortable being operated on or getting consultations from physicians who accept being held accountable or physicians that take responsibility for their actions. As an employee for a health care organization, employees will know at the start of their employment rules, standards, morals and ethics that the health care organization has set to follow and it is their responsibility to follow and adhere to the company vision and rules.
Comparative effectiveness research has proven itself to be an important component in health care for identifying the best and most cost-effective interventions and standardizing their use. “A Comparative Effectiveness Research System (CER System) is a mechanism for synthesizing research about different medical interventions and translating it into guidelines for or restrictions on the use of different types of therapies, in an attempt to maximize good outcomes for patients” (Jonas, 278). The main goal of the CER System is to maintain and standardize quality and of health care and control the costs. In the comparative effectiveness research system, researchers can compare the benefits and harms of treatments, procedures, medications, and many more aspects in healthcare to see which one is more effective in preventing, diagnosing, treating, or even monitoring patients conditions. Treatments and procedures can be very different depending on the situation, and the comparative effectiveness research system develops the most effective approach to every situation.
Effective personal healthcare communication can contribute to all aspects of disease prevention and health promotion and is relevant in a number of contexts, including (1) provider-patient relations, (2) patient’s experience with health information, (3) patient’s compliance to clinical treatments, (4) the formulation of public campaigns and health messages, (5) the sharing of individual and population health risk information, also known as risk communication, (6) mass media and cultural portrayal of health, and (7) the teaching the public about how to gain access to the public health and healthcare system (Healthy People, 2010). In a healthcare setting, treating the right patient by the right provider at the right time is critical. More important, there is a