The firm needs more attention to a solid marketing effort including a website design and website launch and it needs to find alternate means of financing beyond its current sources. In 2003 and 2004, more than 52% and 60% of the customers felt that they paid more for the merchandise that the merchandise was worth. Kudler Fine Foods will employee a generic strategy of focus. Kudler Fine Foods will serve their niche market that is the gourmet chef and people that appreciate and are willing to pay for high quality, specialty, organic and locally grown foods. “A firm pursuing a focus strategy is willing to service isolated geographic areas; to satisfy the needs of customers with special financing, inventory, or servicing problems; or to tailor the product to the somewhat unique demands of the small- to medium-sized customer” (Pearce and Robinson, 2009, p.205).
| Longest lasting online grocery chain. | They are only located in the New York area. | Can provide better advertising of the company to the potential customers. | When stores put the exact same items or products on sale. | ANALYSIS VIA PORTER’S FIVE FORCES MODEL The threat of new entrants in the online grocery business could lead to the company having to lower their prices and also, may have to lower their delivery fee just to compete with the newer companies that are trying to start out in the online business.
Equipment and Effect Kudler fine foods is looking to revamp their marketing campaign in stores by featuring employees and showcasing their fresh products in store displays. The dilemma they are facing with this task is deciding whether it would be beneficial to outsource the photography or do the photography in house. The purpose of this analysis will analyze the equipment requirements and costs incurred, plus the effect of in-house photography on day to day operations. Kudler Foods-In house equipment and associated costs If Kudler decides to bring the photography in-house for their project, they will have to consider the cost of setting up an operation there. First, they will need to consider construction of an area with professional lighting that can be used for the in-house photography; a studio area.
The product departmentalization strategy of the grocery stores works to streamline the operation of each gourmet specialty department. It allows the top managers of each area to monitor productivity and make strategic adjustments that are beneficial for that department. The key here is specialization. This is a small business that needs to be very specific in its administration and product availability. The key positions that support the functional organizational structure are the President, the Store Managers, the Director of Finance, the Director of Human Resources, and the Director of Store Operations.
The company is facing stiff completion from other new entrants in the field of foods and as such, it will need to work extra harder in order to deal with the competition. The landscape within the market is also not all that conducive for Kudler Fine Foods. The company also lacks the required funds to enable it to expand to greater geographical locations. One, they can acquire another company in the same industry. Second, they can merge with another organization.
Food cost managers will generate sales forecasts to reduce the carrying costs of inventory. Perpetual inventory management will track all in store inventory transactions. This includes ordering, receiving, selling, cycle counts, and inventory adjustments. An automated inventory system would allow Kudler fine foods to meet current and future customer demands. This would also save money on hiring and training employees to order products for the stores.
Kudler Fine Foods Frequent Shopper Program Sylvia Manriquez, Jeffrey Edwards, Tanya Stewart, Kevin Knapp BSA 375 May 6, 2013 Dr. Todd Feuerherm Kudler Fine Foods Frequent Shopper Program Project Scope and Goals Kudler Fine Foods is in the business of providing specialty foods that cannot be found in grocery stores such as Wal-Mart or Albertson’s. The ideal plan of Kudler Fine Foods is to increase revenue; therefore Kuldler is planning on creating a Frequent Shopper Program. This program will track shopping patterns giving Kudler the ability to satisfy customers better. The program will include three major steps with sub-contents to gather all necessary information to complete the Frequent Shopper Program. Kudler Fine Foods ultimate
Kudler provides surveys for the consumer’s on their shopping experience which is not nearly enough. They need to conduct surveys in English as well as in Asian languages to gather as much data needed. They can also promote brand awareness by offering some samples of the gourmet foods and fine wines offered. Sponsoring certain events will also help promote business and promote their products. FJR has discussed the research with management and highly recommends that they do not open any new locations until further research has been done in other areas.
In order to share helpful advice about Kudler’s Gourmet Food and what the writer would do if she could utilize her skills towards assisting with the growth. The writer has decided that she would change her business practices. Instead of dealing in perishable goods, the writer would make it so those perishables were not the only thing that were selling, and that each item within the store had some significant value to the homeowner. The best way to do this would be to have taste testers and give-away items so that the customers could experience first-hand other items besides those they are so familiar
Foreign market shares are something else that can benefit Walgreens in the long run because global expansion can yield for a better competitive edge in the long run also given that the nature of Walgreens according to the Space Matrix is that they are aggressive a hard push into other countries would be an ideal situation. Another way for the company to be more competitive is to incorporate a better employee hiring structure and pay scale to encourage the limited number of Pharmacists to want to join and be a part of the company this would then increase the competition to hire new pharmacists because the working conditions would be better at Walgreens and