Improving time management, taking care of staffing needs and reducing the amount of product that is discarded by the company may even give Kudler Fine Foods enough of a boost to begin thinking about expansion opportunities beyond the California borders. In order for this expansion to be successful these problems need to be addressed and solved or any new stores will face
UNIT 13 : Recruitment and selection (P1) In this report I will be explaining how organisations plan recruitment using internal and external sources. I will be relating my work to two organisations, Tesco (Market Leaders) and ASDA (Competition). Vacancies occur due to lack of staff; this may be because of reasons stated below: * maternity leave * promotion * changing jobs * paternity leave * retirement * etc Other reasons may include a business expanding and needing more staff to cope with demand. For example, a new Tesco Express being opened, this will mean more staff will have to be hired to run the new store. A competitor for Tesco such as ASDA may also be expanding and opening new stores in the fight for market leadership.
Another trade-off for the company will be the stores performance. Because this is a newly acquired system, employees – although trained on how to operate the system will surely run into issues at the register. This will make for longer lines at the store and will require employees to handle unruly customers. The trade-off for spoilage will require the store to account for more deliveries from wholesalers for the products that will need to be stocked. This will ensure more delivery fees and more paperwork for the company.
The firm needs more attention to a solid marketing effort including a website design and website launch and it needs to find alternate means of financing beyond its current sources. In 2003 and 2004, more than 52% and 60% of the customers felt that they paid more for the merchandise that the merchandise was worth. Kudler Fine Foods will employee a generic strategy of focus. Kudler Fine Foods will serve their niche market that is the gourmet chef and people that appreciate and are willing to pay for high quality, specialty, organic and locally grown foods. “A firm pursuing a focus strategy is willing to service isolated geographic areas; to satisfy the needs of customers with special financing, inventory, or servicing problems; or to tailor the product to the somewhat unique demands of the small- to medium-sized customer” (Pearce and Robinson, 2009, p.205).
This will assist the company in increasing their profits and it allows Brockley’s to invest more money if they need to. Budgets are important to any company, they help inform the business on whether or not they have enough money to raise the business and generate more profit. Budgets help businesses reach their goals and targets. Income increased to budget: A budget provides businesses with an outlook and structure for future plans. Income is an important area of budgeting, this because without income there is no money to work within.
To be competitive businesses will have to research local competition and set prices as-well-as stock product that will compete with any other businesses in the area. Kudler Fine Foods must research the San Diego metropolitan area and see what other businesses are comparable to what it desires to offer to the consumer. Kudler Fine Foods must be willing to offer a wide enough variety of specialty foods along with the array of food preparation services available. The loyalty program that is considered appears to be a popular program that has evolved in recent years. Kudler Fine Foods is wise to implement this system to attract new and keep current
Equipment and Effect Kudler fine foods is looking to revamp their marketing campaign in stores by featuring employees and showcasing their fresh products in store displays. The dilemma they are facing with this task is deciding whether it would be beneficial to outsource the photography or do the photography in house. The purpose of this analysis will analyze the equipment requirements and costs incurred, plus the effect of in-house photography on day to day operations. Kudler Foods-In house equipment and associated costs If Kudler decides to bring the photography in-house for their project, they will have to consider the cost of setting up an operation there. First, they will need to consider construction of an area with professional lighting that can be used for the in-house photography; a studio area.
Even though it more expensive it is healthier for our bodies. An example of how the organic food industry is growing so fast is Stoneyfield. They had to sell their company to Dannon, because they couldn’t keep up with the mass productions they had to keep up with, when Walmart decided to get into the organic industry too and order from
It is “outside –in” thinking, which could help company to catch up with the market trend and develop products and services that meet the needs of customers. As we can see from the case, ECCO followed the inside-out strategy. * ECCO has a corporate strategy process that relies on the core competencies of the company to drive change, product development and innovation as opposed to external influences such as market, competition and customer preferences. The assertion by inside-out strategists is that a company achieves greater efficiencies and adapt more quickly to changing circumstances. ECCO is following an inside-out strategy (resource base strategy), whereas all the competitors seem to follow an outside-in strategy.
For Promotions, the sales and marketing department need to work together, since a good promotion of a new or existing product will bring more revenues to Kudler Fine Foods. Sales department has to come up with a group of strategic objectives that will help target the financial goals of the company as well as sales. By doing a good marketing program towards the cooking class parties that the company holds, that will bring more customers that will purchase the same products use in the party and will look around to other options that the store gives them. Now with Place Kathy already tested the waters by opening two other stores in 2000 and in 2003, and even though is a good idea for her to keep expanding, is also important and healthy for the company that she improve the actual stores like is mentioned, that way the company is better known and eventually the same customers in other regions will request the opening of a new store in their area that they will