Case Study: Global Knowledge Management At Danone

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Global Knowledge Management at Danone. Hae Young Shin(3117613) Question 1. What are the most important knowledge-management challenges faced by Danone? What does the company need to do well to succeed? The most important challenge for knowledge management is the Networking Attitude’s informal sprit might be weakened if the Networking Attitude more structure, such as by tracking results or rewarding employees for networking. However, I think it is important to make a friendly-climate to share the knowledge in the initial phase of knowledge-management because sharing knowledge at lower levels clashed somewhat with traditional managerial culture; managers might be reluctant to let their teams discuss business activities among themselves…show more content…
What should Franck Mougin and Benedikt Benenati do next? Which of the three options they are considering (go wider, go deeper, go richer) do you recommend? Why? How does CEO Franck Riboud’s approach to leading Danone affect your recommendation? I think the most important principle of knowledge management is whether a company shares useful knowledge in time for others who need a solution to problems. I will analyze three options by the principle. The first option (Deeper: more employees) requires extensive preparation so it is costly and more time-consuming because more employees involve in networking although going deeper would benefit the organization. Also, in my experience, I don’t think that more people involve in sharing knowledge, more useful knowledge would generate. Rather, focusing on talent employees or managers is more efficient to make useful knowledge because they may have more intelligence and experiences to response the issues. Thus, this is a better approach than the first option in terms of costs, speedy delivery and…show more content…
This kind of ERP system is helpful for managers and employees to find a related solution with their own problems easily and the system accumulate the best practices and this helps create new knowledge in future. Also, CEO Franck Riboud’s approach such as informal sprit (climate) is also very important to motivate sharing knowledge within the organization as well as the effectiveness of knowledge management such as quality of knowledge. Thus, the company needs to maintain the informal sprit that can generate a friendly-climate to share knowledge beyond cultural/managerial barriers. Therefore, I recommend that the company maintain social tools such as marketplaces, message-in-a-bottle, T-shirts, Who’s Who, and communities although those activities can’t generate the best solution. In addition, in order that the third option (Richer: for innovation) is successfully implemented, this option is basically operated on the informal sprit, which enhances creating new

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