General Motor In 2009. Case Summary

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General Motor's case 2009. General Motor's vision: is to be the world leader in transportation products and related services Mission Statement: to protect human health, natural resources, and global environment; to improve vehicle safety for customers, passengers, and other motorists; to create environmental, health, and safety reports; to improve health, safety, diversity, wages, and benefits. Internal Analysis Resources | Capacities | * Global market share * Global market coverage (6 regional areas) * Number of plants * Diversity of products * Financing and insurance businesses * Global brand and image * Power to set industry standard | * Research and Development potential * Technology potential * Production and capacity potential | External Analysis: Porter’s Five Forces Analysis. Summary Force | | Threat to profit | Internal rivalry | * Competition on price dimension * Competition on non-price dimension * A lack of differentiation opportunities | Strong | Entry | Economies of scale | Weak | Substitutes and complements | Availability of close substitutes | Weak to moderate | Buyer power | Many individual customers, each representing a small proportion of total sales | Weak | Supplier power | * It has large supplier networks * The United Auto Workers (UAW) - the only supplier of labor. | Strong | SWOT analysis Strengths: - Strong brand portfolio -Global network of suppliers and distributors -Economies of scale and scope -Quality improvements -Low cost suppliers through competitive bidding process -Technological know-how for SUVs -Only company to have invested in all 5 alternative fuel technologies -Developed internet distribution channels | Weaknesses: -Legacy costs/unionized labor force -Brands require large investments to maintain equity and are a barrier to innovative thinking -Poor

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