Sustainability Case Study

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Case Study: Sustainability: Ethical and Social Responsibilities and Dimensions Cynthia Xiong MGT 400 National University Sustainability: Ethical and Social Responsibility Dimensions Essential Facts This article addresses the subject of sustainability and details some of the major problems the world faces today, which includes: air pollution, global warming, water pollution, water quality, waste management, deforestation, urban sprawl, and biodiversity. Part of running an ethical business is being socially responsible and making decisions that impact the natural environment. “The protection of air, water, land, biodiversity, and renewable natural resources emerged as a major issue in the twentieth century in the face of increasing evidence that mankind was putting pressure on the long-term sustainability of these resources” (Ferrell, 2011, p. A-2). Beginning in the 1970s, governments around the world imposed environmental protection laws. Since then, many companies have progressively integrated policies that promote sustainability into their business strategies “partly in response to federal legislation and partly due to stakeholder concerns” (Ferrell, 2011, p. A-8). Businesses have discovered that being environmentally-friendly can reduce costs, differentiate their products from others, and increase revenue. This article also examines some of the ways businesses are marketing their commitment to being green. Questions 1) I think every issue relating to sustainability is important. However, I feel that the issue of water pollution is the most important. Our textbook states that “water pollution is one of the biggest contributors to illnesses in developing countries, with over a billion people lacking access to clean water” (Ferrell, 2011, p. A-3). WaterAid, an international organization whose mission is to improve access to safe water, hygiene and
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