Kimbaly Franzer Kuddler Fine Foods MKT 421 February 1, 2012 Introduction Through a variety of sales and marketing strategies, Kudler Fine Foods plans to increase customer loyalty and profitability. The customer focused programs, frequent shopper program, direct mailing program, cost cutting initiatives and customer relationship management tactics are designed to achieve quality results (Kudler Fine Foods). Making sure the company is improving the customer’s value chain while instilling loyalty is hoped to increase higher margins in product sales the next step for this company. There are many ways that Kudler can increase profits and provide the customers the needs and wants. Some ways to do that is the catering side of the company,
From the complied information the decision making process begins. Marketing Strategy is defined by businessdictionary.com as an organizations strategy that combines all of its marketing goals into one comprehensive plan. A good marketing strategy should be drawn from market research and focus on the right product mix in order to achieve the maximum profit potential and sustain the business (BusinessDictionary.com, 2012). The marketing strategies and tactics of Kudler Fine Foods are preceding in the right direction and with minor adjustments and increased marketing research the goals of increased revenue and cost reduction will be met. In conclusion, marketing research is an essential part of Kudler Fine Foods’ ongoing success.
These options are going public through an IPO (or initial public offering), acquiring another company in the same industry, or merging with another company. In order to determine this strategy this group must examine where Kudler Fine Foods stands on its own and which will benefit them the most. With the desire to expand, choosing to go IPO is desirable as it would raise capital to allow KFF to grow. This capital could be used for development, working capital, or to pay off debts. It would also increase the awareness of the company beyond the three locations which could exponentially expand the demand for the products and services of KFF, leading to online sales and more brick and mortar locations.
These manufacturing methods can be replicated by other businesses in the countries and improve their ability to manufacture goods. This improved ability to manufacture within the country and should lead to an increase in the GDP of the country. This will improve the trade and relations between the country and many others. Also in some cases these MNC's will invest in the infrastructure of the country. This will improve the trading process for not only the company, but also the rest of the country.
However, if the acquisition is managed properly the transaction can dramatically alter the competitive landscape giving them a competitive advantage over their rivals. Lastly, effective acquisitions can increase growth in ways that would not be able to be completed organically.  Slaoui needs to manage the integration by addressing all constituents and aligning corporate cultures. Prior to acquisitions talks GSK made significant changes to their business model that will allow them to deliver long-term growth. The Discovery Performance Units (DPU’s) hase moved the company in the right direction which has reenergized integrative thinking.
The company now wants to expand its services by improving its operations. It also wants to increase loyalty and profitability of its consumers by increasing the consumer purchase cycle. KFF wants to expand its business through Electronic Commerce. Doing business through the use of the Electronic Commerce,
LIVORIA SANDWICHES EXECUTIVE SUMMARY This report examines the current situation of the company and alternatives available to increase overall profitability and cash flow. The first alternative explores the option of franchising the company and the second alternative examines the effect of expanding the product line. The second option is recommended as it has a more profound effect on profitability while responding to the consumer preferences in Dawkins. The second option also meets the target net income of 1.1 million dollars by 2015. In addition to these important measures, the company’s product is maintained at a high level of quality.
The manufacturing process is likely to become more efficient, increasing levels of output as well as increasing the relative quality of the product. This is likely to give the competitive edge to the particular product within its market, assuming that the products’ quality surpasses that of its direct competitors as the volume of sales would be expected to increase and as result market share is likely to follow suit. Funds which would be freed up from the rationalisation of the manufacturing process will be available to invest into certain departments of the company in order to increase competitiveness, such as marketing and product innovation. With more funds being invested in development it is reasonable to expect that the products will gain unique selling points and set them aside from competitors within the market, it is then likely to see a reciprocal increase in sales, again increasing competiveness. With the centralisation of the finance, I.T.
Having at their side another company advertising and selling their products will provide the opportunity to expand their market. In addition, this decision will provide clear information to the shareholders of the company’s intentions to grow and of its economic stability within the market. On other hand, merging with another company will definitely attract more customers and will increase their sales. These strategies will help in the company’s position before the globalization and will minimize the risks when important financial decisions are
Through R&D, production costs can be significantly reduced to offer competitive pricing and/or increase profitability. By providing newer, better and unique products, companies are able to differentiate and stay ahead of the competition. Companies that invest heavily in R&D are able to release commercial products more quickly and anticipate changing consumer demands more rapidly. They can better assess how long a product