Organistational Structure Essay

419 Words2 Pages
United Biscuits Case Study: Question 3: Discuss how adapting its organisational structure was likely to improve the competitiveness of United Biscuits. (15 Marks ) Organisational structure is the relationship between different people and functions within a business. United biscuits organisational structure has recently changed from a geographical structure to a product based structure, this is likely to improve the competitiveness of the company. The change in organisational structure has resulted in managers’ becoming responsible for a specific product rather than regions; this will allow them to direct their attention to a particular product rather than try to manage an entire product portfolio. The manufacturing process is likely to become more efficient, increasing levels of output as well as increasing the relative quality of the product. This is likely to give the competitive edge to the particular product within its market, assuming that the products’ quality surpasses that of its direct competitors as the volume of sales would be expected to increase and as result market share is likely to follow suit. Funds which would be freed up from the rationalisation of the manufacturing process will be available to invest into certain departments of the company in order to increase competitiveness, such as marketing and product innovation. With more funds being invested in development it is reasonable to expect that the products will gain unique selling points and set them aside from competitors within the market, it is then likely to see a reciprocal increase in sales, again increasing competiveness. With the centralisation of the finance, I.T. and Human Resources departments, the firm is likely to become more competitive as the corporate views and standards can become installed, regimented and properly controlled, which would result in projects and day to
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