Each team member will include one alternative and recommend a single strategy that Kudler Fine Foods may implement. The alternatives discussed will be (1) expansion by horizontal integration (2) expansion by adopting generic competitive strategies (3) expansion by product development (4) expansion by recruiting new management team, and (5) expansion by identifying a specific plan for new location. Expansion by Horizontal Integration To maintain and increase its competitive edge, an alternative strategy KFF will consider is to realize growth and increase productivity through horizontal integration. Horizontal integration will increase KFF’s economies of scale and scope, marketing power and reduce the cost of international trade when this opportunity arises (University of Phoenix, 2007). To increase its scale and scope, KFF will expand geographicaly first through acquiring similar stores so as to sell more of the same product.
Why or why not? During the J.M. Smucker Company’s transition in 2000-2001, Richard Smucker stated “Our strategy is to own and market Number 1 brands, sold in the center of the store, in North America. The real money in supermarkets is made in the middle of the store, where processed foods and well-known brands reign supreme.” Smuckers shares this strategy across all its brands, and because of this their sales have increased a great deal from 2000 to 2010. Not only did it make sense to expand their business beyond jams, jellies, and preserves, but it may have saved them.
The target market for the energy drink would redevelop and associate with varied amounts of current markets to carefully build and generate profitably whilst upholding customer value. (Armstrong 2012 p55) The product of energy drink is already situated in target market of health conscious consumers driven by cultural and social value. The company must evaluate each market segment and apply corrective
Morrisons planned on doing this by setting these following objectives: • Striving in order to reach a leading position in attractive markets • Focusing on securing a competitive share of the supermarket segments. • Working in order to improve the company’s efficiency and cut costs in operations. • Continuous growth through selective acquisitions for as long as they are able to create shareholder
Ansoff Matrix The Ansoff matrix is a marketing planning tool that helps a business determine its product and market growth strategy, so that they can become a better company. Ansoff's product/market growth matrix says that a business needs to grow depending on whether the market they are going to explore is new or if they are going to use existing products in new or existing markets. Market penetration This is a strategy that makes a business focus on selling their existing products into existing markets, and what they are trying to achieve with this is to maintain or increase their market share of their current product. Normally this can be achieved by simply putting together a competitive pricing strategy, advertising or sales promotion. This will make the company stand out from their competitors.
In your opinion, does the compensation program motivate executives to achieve strategic success? Kroger The company has a strategy of expanding its middle market by increasing the variety of its fresh foods and produce departments as well as adding an assortment of prepared meals. Kroger believed this would cater to the mainstream markets and still protect their operating margins. They also tried to increase the number of visits by adding fuel stations and a customer loyalty program. From the table we can see that Kroger has set up several different forms of compensation.
Another thought Jeff should consider is choose between whether to take facility with excess capacity or one with the potential for expansion. Below my calculation shows larger facility is more profitable: Jeff should give greater priority immediately; various factors will be analyzed through the decision tree analysis. Jeff would have to choose between whether to take facility with excess capacity or one with the potential for expansion. At decision point one above, if he takes the location with excess capacity, the expected value of this decision will be: he has to do some analysis, market research and look at all the factors which will impact the business and what is convenient for his customer as well. Market research and look at all the factors which will impact the business and what is convenient for his customer as well.
Many things need to be taken into consideration when the look and feel of your site is created. This first step is actually the most important one, as it involves a solid understanding of the company it is created for. It involves a good understanding of you – what your business goals and dreams are, and how the web can be utilized to help you achieve those goals. It is important that your web designer start off by asking a lot of questions to help them understand your business and your needs in a web site. Sample Content, Goal, Purpose, and Target Audience.
Through this strategy, the business will be able to reach out to their customers more and promote its services. Moreover, putting up additional branches in other countries will make transport services easier and faster; this is an important aspect that the business should maintain since this made them successful in UK. Putting up additional branches can also benefit the business as it will be exposed to other foreign sectors that are in need of transport services. For instance, if the food sector of Kelly Transport is declining in UK, other countries may offer greater opportunities in this sector. Most importantly, expanding to other countries can help the business overcome the growing competition in the transport industry.
Tesco Stability - Stable economic conditions for Tesco means that they can make better informed decisions because there is more stability within the economy. If the economy in the UK is stable, Tesco’s are likely to have a higher turnover and be profitable therefore at a time like this Tesco may wish to introduce new lines, perhaps expand or find a city or town where they may wish to introduce new stores. Tesco suppliers will also benefit from this as they are supplying Tesco with more products and it will give them an idea if they need to increase their rates of production. If the economy is more stable then there will be steady growth in GDP, steady levels of employment and exchange rates. This means that Tesco will be more profitable as customers have more money to spend, they will need to employ for staff and it is better for the economy as Tesco can exports mass amount of home grown products cheaply.