Find My Child Marketing Plan

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MKT 301 Marketing Plan: Product Description Find My Child (FMC) This Product is a “Micro Chip” which is inserted into your child shortly after birth. Once the “Micro Chip” has been inserted and the child has reached the age eighteen they have the legal right, and option, to have it removed. One might ask why they need this for their child. Parents want the comfort and peace of mind knowing that with this Micro Chip their child can be located by a GPS system if needed. Parents can relax more knowing their children are safe and can be located no matter where they are. Although, there are other micro chip devices on the market, there are no others that are equipped to interface with a GPS Tracking System. The product name “Find My Child”…show more content…
The parent or guardian needs to know that there will be a minor procedure to insert the “Micro Chip”. The “Micro Chip” is superior in quality and choice of materials. The “Micro Chip” is made of safe nontoxic materials. The “Micro Chip” has a lifetime warranty. Product Functionality and Design The “Micro Chip” consists of the size of a thumbnail. It can be inserted into the right hand web between the thumb and index finger, or in an arm. Due to the fact it is inserted just under the skin, it is easy to install and remove. Having your child’s “Micro Chip” installed and registered through the GPS system will allow the school, police department, and your personal system at home to locate an individual quickly and efficiently. The “Micro Chip” GPS system is a new concept to be embraced by parents and guardians. Find My Child has the design of a “Micro Chip” and the unique connection to a GPS system. The company’s sales staff, which includes the marketing and technology departments, first priority is customer service and satisfaction. Feature and Benefit

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