Fedex Corp: Structural Transformation Through E-Business

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Introduction For any organization to be successful, it must have the ability to innovate and invest in technology to match the changing demand to the market and its customers as a whole. FedEx has been one of the few stellar organizations in the logistics industry that has been able to create new innovation that has brought value to the organization and its customers. However the company had a few challenges such as loosing competitive advantage in its technology, struggled to restructure, and had reduction in volume growth after the acquisition Caliber Systems. Although the acquisition improved FedEx’ market power and made it possible to provide an improved supply chain management system, its profits were not improving as expected. For it to get to the height that it desired, FedEx had to improve on old technology that gave them competitive advantage but is no longer effective, improve on customer relations, reduce cost, lower prices to businesses and individuals, and streamline subsidiaries under their brand name FedEx. Industry The transportation and logistics industry over time has experienced enormous changes since the beginning of the twenty first century. These changes enabled organization to operate on a global scale, improved the way Information Technology is used in the logistics industry, and changed the market demand for value added services. It has given organizations the ability to share information within and outside and organization. These expedite delivery services created value for businesses due to shorter lead times, increase in productivity and greater satisfaction of customers. More so, for any organization to that wanted to enter the logistics industry, it must be able to purchase its own freight liner, airplanes and truck. This required very large capital investment so organizations such as FedEx and its competitors enjoyed low threat of

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