Verizon - Internal and External Factors

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Verizon - Internal and External Factors Derrick Burkle, Ella Davis, Jaimie DeBruycker, Cassey Lied, Joanna Riggins MGT/230 February, 3, 2013 Edward Becker In today’s rapid paced, technologically advanced, global business environment, many internal, and external factors affect the four functions of management. The four functions of management are critical components of a successful business that consist of leadership, controlling, planning, and organizing. There are many large companies competing in several markets for their piece of the proverbial pie in the market. This paper will focus on communications giant, Verizon. Verizon is one of the largest communication companies around with 2012 consolidated revenue of $115.8 billion dollars, up 4.5% from 2011 (Verizon Wireless, 2013). There are several internal and external factors that a large company such as Verizon faces. Challenges such as globalization, technology, innovation, diversity, and ethics can and do have an impact on each of the functions of management, both negatively, and positively. We will begin this journey with Globalization. Globalization Globalization is one of the biggest trends in today’s business world. Through the advancement of technology the world has gotten much smaller and as a result it is easier to do business across enormous distances. This is a trend sure to continue to grow. Leadership within Verizon is a challenge because it employs people across the globe. It is true this becomes easier with technology but when demands of all the different markets of the world are measured this can led to a much more complex puzzle. Different countries have different needs. They are various levels of infrastructure available to support wireless communication technologies. Verizon must consider many variables such as, which countries should operate within, how much
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