Chipping Away at Intel

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Chipping Away at Intel case Anthony Ortiz Grand Canyon University: 08/05/2014 As companies start and conduct business they have periods of growth and decline. Growth and decline are judged by simply seeing if the company is generating any revenue. Changes, whether good or bad can be caused by internal and or environmental (external) pressures. An internal pressure simply means within the company, whether it is from production issues, policies, and or restructuring these pressures can be dealt directly be the company. While environmental pressures are situations or obstacles which are out of a company’s control, at least from a direct point of view such as mandates, fashion, and declining markets. A good change would be that demand for your product increases therefore with increased revenue a company may look for ways to create more revenue in the form of growth creating new jobs, technology being heightened and expansions begins. This is a good and usually pretty straightforward change. Or on the negative side reduced demand for a company’s products decreases sales. It also turns around negative cash flow, forcing a company to make radical decisions in order to avoid bankruptcy and organizational death. No company or organization is perfect they all have internal pressures some more serious than others. But Intel was hit hard by both internal and environmental pressures. In 2001 Intel was hit hard by geopolitical and market decline. “Every technology company had been affected by September 11, 2001; the slowing economy; and the potential threat of war with Iraq.” (Managing Organizational Change, Chipping Away at Intel pg 84.) And the fact that a rival company developed the Athlon processor chip, which turned out to be faster than Intel’s Pentium III chip did not help matters. Internally Intel had production delays and setbacks to name a few. Intel
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