She can continue to offer specialty items, and by becoming more of a technological and current business she will earn the respect of her customers and her competitors. Kathy’s vision is “Kudler Fine Foods will be the premiere gourmet grocery store for those savvy shoppers who are searching for the finest meats, produce, cheeses and wine,” and by making some changes she can achieve this vision faster than she ever thought possible. Many entrepreneurs do not want to give up any “power” to others and relinquish some of the duties that she has handled on her own, but the rewards will be tremendous. The best way a business owner can increase and improve themselves and their business is by acknowledging that they do not know everything and only by trusting the right people can the business succeed to the level Kathy
Kudler Fine Foods, its key stakeholders would include its employees, investors, owners, suppliers, customers and its local community. Some of these stakeholders internal and some are external but both play a very important role in the achieving the organizational goals. Kudler Fine Foods customers are mostly high-class and upper middle class customers. Kudlers customers are used to the finest quality of foods which Kudler provides. Kudlers customers seem to be very loyal and this ultimately causes the organization to succeed.
Also, everything is cooked the way the customer chooses. When finally served to the customer, if it is not cooked right or is not correct, they will offer to correct the problem. The amount of food given with your meal is a good amount. Employees of Ruby Tuesdays must love what they do because they have passion with every move. As when you walk through the door, to when you leave they are steady smiling and greeting you.
His mother was considered to be an excellent cook. Their whole family beamed about it, the mother in law even beamed about it. After his mother was married, her in-laws decided it was high time that she learn how and start to cook. However would her son survive? This was the mother-in-law’s greatest fear.
Strategic planning is crucial at this stage and there are tools available to help any business perform the analysis needed to succeed. Kudler Fine Foods is an upscale food store specializing in foods and services that appeal to a niche market; gourmet chefs and gourmet chefs in training. The firm had good initial success with its first two stores, but its third store is suffering with lower than expected sales. The firm wishes to continue expansion and increase profitable growth. Before moving forward the company’s owner, Kathy Kudler, needs to understand her company fully and have accurate knowledge about the firm’s internal and external environment.
Kimbaly Franzer Kuddler Fine Foods MKT 421 February 1, 2012 Introduction Through a variety of sales and marketing strategies, Kudler Fine Foods plans to increase customer loyalty and profitability. The customer focused programs, frequent shopper program, direct mailing program, cost cutting initiatives and customer relationship management tactics are designed to achieve quality results (Kudler Fine Foods). Making sure the company is improving the customer’s value chain while instilling loyalty is hoped to increase higher margins in product sales the next step for this company. There are many ways that Kudler can increase profits and provide the customers the needs and wants. Some ways to do that is the catering side of the company,
Planning for the future of the company requires mangers to think logically and make decisions that will help the company reach its objectives. This management function needs to be updated continuously because the market is constantly changing and the company needs to keep up with the market and for the company to be successful. For Kudler Fine Foods Kathy Kudler owner of the company is at the strategic level of the company planning the future of Kudler Fine Foods. Kathy Kudler’s frustration of traveling everywhere to get ingredients for her gourmet cooking she came up with a successful company. Her vision for the company has made the company so flourishing in the short amount of time it has been business.
The business objective is to maximize profits by offering the best quality products selections at competitive prices around. Kathy Kulder was the vice-president of Marketing for a large defense contractor. From her traveling constantly and the pressures of her job, Kathy looked for other opportunities. Relieving her stress, she began cooking gourmet foods. While doing that, she realizes there was an opportunity to open an upscale food shop in La Jolla.
Smith’s strengths are her loyalty, tenacity, and work ethics. She will still be anyone that she has placed in her circle and her family. She keeps going despite the hurdles and obstacles. Even though her husband had a lot of money and wanted her to just stay at home and raise the children, she insisted that she work and have her own money. She states that she doesn’t necessarily like working but she likes the fact that she works and can support herself and her children if needed.
Not only that it also go far to let the target audience know how helpful and healthy it will be for the human body and the nation as a whole. Last but not the least is the logos which is the appeal to your intellect showing you how you can do something new with bacon that you had no idea about as a single mother, family or restaurant owners who wants to try new dishes and meals. It also give you the break down of the recipe, how it needs to be cooked and how healthy it is for the body. The bacon pie ad has a lot of emotional appeal to its target audience because majority of American’s loves pie but is afraid to gain weight, therefore this ad has a lot to show its audience how to prepare it without you stepping out from the comfort of your home and also give you nutrition benefits such as not gaining weight and not dyeing early but to live strong for your self and for the