It shows the four different shades that the mascara is available in on the side to try to get the target audience attention. Cover Girl is known for their bold advertising using beautiful women with flawless faces. On this particular ad the advertiser choose Rihanna as a model because she is young beautiful and adds sex appeal plus she’s very popular in the music business right now. In this ad, Cover Girl claims that this product will lift up your eyes and give you 4 time’s brighter eyes. Exact Eyelight has a reflecting metallic and a hint of tint that turns out your blue, brown, hazel, and green eyes in the blink of an eye.
But the REVLON advertisement clearly conveys why their make- up collection is best. In this ad the diction used appeals to more females. The advertiser used celebrity endorsement to persuade one to purchase their product. Susan Sarandon is a well-known actress. The close up on Susan Sarandon’s face is used to show how beautiful she is because she uses REVLON.
“When quizzed, they rattle off a list of favorite designers as if they're reciting the periodic table, instantly recognize the significance of Glickman's purse being a Jil Sander, and rhapsodize over the genius of Andre, a personal shopper at Mazza Gallerie's Neiman Marcus. (Alter).” Fitting in can be crucial at a younger age. You want to know the latest trends and wear what everyone else is wearing. Although, in some cases just showing you can afford a certain brand shows your high class status. In Alter’s article, the girls all state where they buy clothes, what they wear and all have personal shoppers to help them find new trends.
The Dove’s adverts communicated the product’s unique selling proposition by focusing on the moisturizing cream that is added in the soap to prevent dry skin. They use a blend of marketing communication tools such as TV, billboards and print media. They message that they used in the advertising campaign in 1957 is: “Dove soap doesn’t dry out your skin because it is one-quarter cleansing cream”. The advertising has attracted many people follow because of its honesty and authenticity. In stead of using fashion models, it used natural looking women to convey the benefits of the product.
(p. 80) Young women really loved the bobbed hairstyle. One fashion magazine predicted that the bobbed hairstyle would not last very long, but it did and they were forced to show more bobbed hairstyles in their magazine. The cosmetic industry made lots of money as well because of all of the products they were pushing to women. By 1929, some 2,500 different perfume brands were created along with 1,500 face creams. (p. 80).
The following advertisement is promoting a new hair product by Pantene Pro-V. It shows Eva Mendes, the actress and sex symbol known for her sexy hair, her glowing skin and her bombshell body. There is a white background so her flawless beauty and healthy hair both stand out. Eva Mendes has nude colored nails and one facial beauty mark. Eva Mendes has brown to hazel colored eyes.
She wrote that “Real women’s feet wore these objects that look like toys or spectacle cases stitched from bands of coral, jade, and apricot silk embroidered with twined sprays of flowers” (636). Fainlight reveals in her poem empathy for the women who wore these shoes. Is it acceptable to cause harm to another human being for the sake of “beauty”? As a magnifying glass is placed to the poem “Flower Feet”, the words of the poem bring forth a desire to examine what footbinding is, the history and dynamics of China, and why footbinding was an iniquitous practice. Footbinding is performed to prevent a female’s foot from growing.
For instance any of the advertisements that were beauty product related emphasized how important it is for women to be looking there best, and how each product would allow them to create the best image. An advertisement for the Dory Beauty Masque by Du Barry claims to “erase surface lines, and wrinkles, tones up skin and cleanses pores!”. LIFE’s advertisements seem to be focusing primarily on the physical features of women, and how those features can be improved, and shed little to know insight on intellect etc… Also, women during this era clearly took a strong interest into the world of fashion. In the June issue of Life as well as the April issue, there is a quite detailed article that focuses of female fashion trends as time goes on. Including the influence that other countries had on American fashion, the latest trends that would replace the old ones.
“I am on this stage because I am a pretty, white woman, and in my industry we call that a sexy girl,” says Cameron Russel on her Ted Talk. While people in poorer countries can’t pay for surgery that they need to survive, Americans spend millions on surgery to make them look better. For example, the number of breast surgeries increased five hundred and ninety-three percent from 1992 to 2002 according to the American Society of Plastic Surgeons website. Magazines geared toward woman are filled with cosmetic advertisement, which targets women in their teens to thirties. Its main contents are make-up, jewelry, fashion design, and celebrities.
The Supermodel and our Society The picture of a “Supermodel”(Included from In Style magazine) is an ideal image of women in today’s world. I choose it because of the artwork’s generic representation of women and beauty during our time, and therefore what women aspire to look like. The model’s picture can be found on billboards and magazines alike, with the same blank face and elongated features that make her beautiful, according to the ad agencies. Beauty and masculinity don’t generally go hand-in-hand in this society, and for a woman who wants to be taken seriously in society she must have both. Interestingly enough, many of the supermodel’s features have been shown in ways that were considered high fashion in other periods.