AD In every magazine you read, from the Times to National Geographic; they are all filled with tons of advertisements all uniquely designed to grab the specific readers attention. In Jib Fowles article, “The 15 Basic Appeals of Advertising” he explains the different appeals that advertisers use to sell their products. In Burberry’s ad for Body perfume they attract the attention of consumers with the need for sex, prominence, and attention. Fowles say that the need for sex is used the least often out of all fifteen appeals; however, that doesn’t stop BURBERRY from using it. They take the beautiful star from Transformers Dark of the Moon, Rosie Huntington-Whiteley, and have her sit completely naked except for a tan overcoat that doesn’t quite cover up her long smooth legs.
It shows the four different shades that the mascara is available in on the side to try to get the target audience attention. Cover Girl is known for their bold advertising using beautiful women with flawless faces. On this particular ad the advertiser choose Rihanna as a model because she is young beautiful and adds sex appeal plus she’s very popular in the music business right now. In this ad, Cover Girl claims that this product will lift up your eyes and give you 4 time’s brighter eyes. Exact Eyelight has a reflecting metallic and a hint of tint that turns out your blue, brown, hazel, and green eyes in the blink of an eye.
But the REVLON advertisement clearly conveys why their make- up collection is best. In this ad the diction used appeals to more females. The advertiser used celebrity endorsement to persuade one to purchase their product. Susan Sarandon is a well-known actress. The close up on Susan Sarandon’s face is used to show how beautiful she is because she uses REVLON.
Children’s fashion was influenced by what Shirley Temple would wear in her films (Chancey, fig 9). At this time, films were beginning to incorporate voices of the actors, known as ‘talkies.’ In the United States, they helped secure Hollywood's position as one of the world's most powerful cultural and commercial systems. Until this point, it was unprecedented that woman sought fashion trends through film. Originally woman looked for trends through advertisements in newspapers and magazines (figs 5 and 7). Woman indulged themselves in fur and silk, if they were wealthy enough.
How Calvin Klein Persuades Consumers There are thousands of new consumer items, from clothing to electronics that come out each season. In order for companies to sell their merchandise, they must find a way to get public recognition. One way they achieve this is by making some sort of claim while also drawing in the audience by appealing to their emotions and values through advertisements. The ad I chose to analyze is by Calvin Klein, promoting the new “Performance” line of clothing. The implicit claim of this image, which I found in Women’s Health magazine, is that you will feel comfortable, sexy, and uninhibited when you work out in Calvin Klein’s Performance wear.
For instance any of the advertisements that were beauty product related emphasized how important it is for women to be looking there best, and how each product would allow them to create the best image. An advertisement for the Dory Beauty Masque by Du Barry claims to “erase surface lines, and wrinkles, tones up skin and cleanses pores!”. LIFE’s advertisements seem to be focusing primarily on the physical features of women, and how those features can be improved, and shed little to know insight on intellect etc… Also, women during this era clearly took a strong interest into the world of fashion. In the June issue of Life as well as the April issue, there is a quite detailed article that focuses of female fashion trends as time goes on. Including the influence that other countries had on American fashion, the latest trends that would replace the old ones.
After reading Jib Fowles’ “Advertisings Fifteen Basic Appeals,” I am able to analyze almost any article advertisement, and distinguish the appeals in the image that are portrayed by companies to sell to consumers. In Jim Fowles’ article, he lists and explains the clever and influencing appeals companies effectively use in their advertisements. It is the attractive appeal that causes a consumer to go out and purchase products or services. These appeals are strategically placed in the advertisement for any given type of reader. For example, in a parental magazine, one would find advertisements containing children’s needs.
The model, Jenna Jameson, is wearing provocative lingerie and is in a seductive pose. Jameson is drawing attention to the advertisement’s point; people should wear pleather instead of leather, with her sex appeal. Even the logo offers sex appeal to its viewers. The catchy phrase “pleather yourself” is actually a word play on the
She is perfect because she can blend in with White beauty. Western society has created a dominant definition of beauty that displays beautiful as a woman who is white, thin, curvy, busty, and with long flowing hair. The most important aspect in this definition of beauty for Black women is hair. Stepping into their shoes would show us that “for the vast majority of Black women, hair is not just hair;
MM 598 Course Project Consumer Behavior Mac Cosmetics Professor Stein Aisha Hunt Week 7 October 16, 2011 MAC Cosmetics 1 Market Analysis With a growing trend of beauty and cosmetic needs for women, MAC Cosmetics has quickly become a leader in the cosmetics industry. MAC, which stands for Make- Up Artistry Cosmetics offers a full comprehensive make- up line for self application for consumers or professional make-up artists who require top of the line make-up to achieve a polished appearance for their clients. The product offerings include, blush, eye shadows, liquid or powder foundations, concealers, lipstick, lip gloss, eyelash application, body shimmer, make- up air brushing, facial skin care products, nail polish, perfume, and application brushes. These products can be found at MAC kiosks in select departments stores of malls or free standing brick and mortar locations across the United States. MAC products are sold across the globe but originated in Canada by Frank Angelo, and Frank Toskan in 1984.