Ed Hardy Essay

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Being an entrepreneur is having an excessive amount of self-confidence, being a risk taker and passionately pursuing a dream, Christian Audigier had all the traits that led him to overcome challenges and obstacles in his creative manner, which is why we chose him for our report. Christian Audigier left school when he was 14 years old to go work, he started working at a boutique of ready to wear clothing as a cleaner. After two years he created his own brand under the name of « le bide », then he started working as a designer for many brands such as Levi’s or Naf Naf. Passionate about the American dream and James Dean, Audigier decided to pursue his dream in America, and particularly in Los Angeles. Christian Audigier met Paul GUEZ and collaborated with him in order to launch the brand VON DUTCH that then became big success thanks to celebrity endorsement through icons such like Madonna. After this big success, Audigier came into disagreement with Paul GUEZ, he ended up without work. Christian Audigier’s objective was clear : success ; he wanted to make his own destiny and build his future .In 2004 he decided to create his own brand « Ed Hardy ». Christian Audigier chose to be an entrepreneur because he did not see himself as a simple employee in a simple boutique, he did not want to live an ordinary life just sitting in front of a desk working and having a boss. He wanted to be his own boss. He was ambitious and had clear objectives. He always knew what he wanted to do: build his own business. The entrepreneurial spirit of Christian Audigier is unquestionable; many anecdotes serve as evidence of his entrepreneurial character and talent. First, the taste of risk and perseverance: in the United States back in 2000 with only $500 in his pocket, Audigier faced a difficult challenge, especially as he was illegally on US soil and he had to outwit the authorities

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