Ebay, Inc. and Amazon.Com (a)

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eBay, Inc. and Amazon.com (A) Ebay should expand its business model past its core marketplace to become a platform for e-commerce. Doing so will allow Ebay to remain competitive in an environment where Amazon is taking leaps into new territory with the establishment of online stores such as Zshops and Amazon Auctions. This imperialistic expansion of Amazon poses a problem for the long-term sustainability for Ebay as Amazon is becoming a one-stop-shop. It has become the world’s largest online retailer, and is slowly luring away customers that should be shopping on Ebay. Michael Porter’s Value Chain Analysis provides a lens through which the activities of Ebay can be broken down and improved to add value to the entire firm. With a focus to expand into new territory EBay must enhance performance in its primary activities. With regards to inbound logistics, Ebay must offer space on its website where other retailers can offer their products. These merchants would pay a monthly subscription fee to have this online retail space. Ebay could build regional distribution centers where these third-party retailers would be able to store their products in the interim period for a fee. This presents a dual advantage as brick-and-mortar retailers do not have the distribution network that Ebay has and so being able to store their products at Ebay facilities will minimize shipping costs and save money for the end customer. And by connecting end customers with smaller retailers Ebay will benefit by opening up these retailers to greater exposure while earning a profit from lead generation rather than commission. Ebay must also modernize its operations to ensure its survival in the e-commerce space. An effective way Ebay could improve operations is through using environmentally friendly packaging to ship products of its retail website Half.com and other retailers creating a
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