Dominoes Pizza Essay

1106 Words5 Pages
Dominos Pizza Principles of Marketing 23 February 2013 Abstract When it comes to expanding business overseas, the most important thing is the ability for the organization to identify the best location and also understand the options available. If an owner already has a familiarity with a country, the choice may be obvious. If, on the other hand, a business owner is looking at a country to increase its market share, expanding its brand value, diversification and tax advantages then there should be thorough research to identify which countries will provide the owners the best benefit. For example, some countries offer tax incentives only to companies that start or file articles of incorporation there. Others may offer advantages to nearly any company. Although doing business globally has been very common and beneficial, it is important for organizations take into consideration some of the drawbacks. The cost of doing business between multiple overseas locations is often substantially higher. Those who do not know the business laws of a certain country may need to hire business consultants or business lawyers specific to the country in question. This will add to expenses and could possibly make any move overseas financially unfeasible. Most companies have had successes in global business of which Dominos Pizza is no exception. History of Dominos Pizza The management team at Domino's is currently headed up by Patrick J. Doyle who was announced as the Domino's CEO in March 2010. Domino's Pizza initially known as Dominick’s was founded in 1960 by two brothers Tom and James Monaghan from Michigan. James traded his share for a second hand car and left Tom the sole owner of the pizza outlet. Tom revitalized the image by changing the name to Domino’s Pizza in 1965. Two years later, the company opened its first franchise. By the late seventies there were over 200
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