Kayem Foods, Inc. Al Fresco Chicken Sausage Kayem Foods, Inc. ’s director of marketing, Matt Monkiewicz, is facing a promotional/advertising decision for Al Fresco Chicken Sausage. The previous year he had a very limited budget so he decided to do a “buzz campaign”. We will delve into the buzz campaign more later on in the analysis. Kayem’s Foods, Inc. is a medium sized operation in Massachusetts. It has been a processor and distributor of fresh delicatessen meats, hot dogs , and sausage for 100 years.
Not only did it make sense to expand their business beyond jams, jellies, and preserves, but it may have saved them. After acquiring Jif and Crisco in the beginning of their transition, and then acquiring other various brands such as Hungry Jack, Pillsbury and Folgers, they have become one of America’s biggest producers of breakfast foods and beverages. Without these business ventures, it is unsure whether Smuckers would have survived. Because the processed food industry is ever-changing, businesses must find ways to stay competitive. Smuckers not only did this, but came out on top.
STETSON UNIVERSITY Strategic Management | EMBA | Cohort 12 Cristiane Gandin Case Analysis: Chipotle Mexican Grill, Inc. : Food with Integrity KEY PROBLEM Dealing with analysts predictions, economy downturns, and growing competition has not being easy for Chipotle Mexican Grill executives, and after two decades of a well designed differentiation strategy, the market seems to question the 'Food with Integrity" company's mission, forcing its executives to analyze and respond to market changes as fast as possible, in order to keep competitiveness advantage and steady growth. Despite the year of 2011 has been great for Chipotle, Steven Ells, its founder, chairman of the board, and co-CEO, is facing difficult and questionable times regarding its business model, and strategy. Since its opening, in the 90's, Chipotle Mexican Grill has experienced a steady growth in the US market, and has even became a global company, with restaurants in Canada, United Kingdom and France. Owning and operating more than 1,300 restaurants among those countries, Chipotle has turned into a 2,3 billion company in 20 years of operation, and has never gave up on its mission to offer "food with integrity". Reinventing Mexican food was the first goal of a visionary chef, who in 1993 began a small business with $85,000 and one thing in mind; finding the very best ingredients raised with respect for the animals, the environment and the farmers.
In his essay, “Don’t Blame the Eater” (They Say / I Say, Third Edition, 2014), David Zinczenko claims that the lack of information and healthier food options in the fast food industry are causing an outbreak in childhood obesity in todays society. He uses his own personal experiences with fast food and he lays out certain statistics to cater his thesis. David grabs the audience right away within his first paragraph by using a counter argument and then begins to describe his personal experience with fast food as a child. He shares his childhood experience by saying that living in a single parent household steered him in the direction of fast food like McDonalds and Taco Bell because there was no healthier alternatives (241). David continues on by giving some statistical evidence that the incidents of childhood diabetes is quickly escalating as well as the cost of related health care in America.
Rhetorical Analysis of Super Size Me Fast foods are one of the leading causes of major problems like obesity for many Americans today. An average man, Morgan Spurlock, decides to conduct an experiment dealing with the effects of consuming too much fast food. The film Super Size Me, a persuasive documentary following Spurlock’s experiments, aims to show the danger of fast food, particularly focusing on McDonald’s food, on consumers’ health. Its purpose is to bring awareness to the public about corporate responsibility concerning the food consumers eat, such as McDonald’s, which makes them overweight. In his documentary, Spurlock eats only food from McDonald’s for a month (thirty days) to see how his health can be affected and he is examined by three doctors before, during, after the experiment.
If not there a shopping mall where thousands of people shop every day. They can profit from all holidays shoppers, visitor and mall workers. Some weaknesses with opening a store on a large scale would be not having control over the bigger problems. Since the company hasn’t quite yet managed to control the smaller issues, I would think it would be bigger fires and more waste occurring. Keeping up with the demand of the operation on a bigger scale will require more attention to detail with the order of operation.
Once permission is granted, the independent businesses that occupy the building may not allow the Snack Cart to provide snacks and refreshments to their employees because they feel it is distracting. One idea to develop a partnership with independent business owners is to provide a place on the cart for their business cards so potential customers will see them. At the same time leave business cards for the Snack Cart in the offices. ELASTICITY OF THE PRODUCT The Snack Cart products are elastic. Consider that the purchase price of coffee increases at a rate that causes the selling price to rise by $.25.
When customers think of a niche store like Urban Outfitters they will be thinking of items that will be specific to that type of store such as a specific type of shirt or hat. Could the big box stores sell merchandise identical to Urban Outfitters? Explain your answer. Stores such as Wal-Mart and Sears both base their products off of a large demographic not a niche group, as niche products would not be financially feasible for the companies. Niche companies such as Urban Outfitters sell products that are not as common but in demand.
Kudler Fine Foods Problem Statement University of Phoenix MGT/251 Dr. Patrick E. Murray Kudler Fine Foods has the unique opportunity to dominate the organic fine foods market in California. While business is currently good at Kudler there are many weaknesses the company needs to address in order to remain profitable on a grand scale. Currently the weaknesses Kudler is experiencing are problems with perishable goods, high payroll; management has too many responsibilities, sales at Del Mar location, and geographic expansion limitations. There is no way to completely resolve the issues with perishable foods. Being a fine foods store that specializes in foods that do not use any type of preservatives there will always be a problem with waste.
Five Guys Burger and Fries are a family owned business that was started by Jerry Murrell. He decided to open a restaurant by using the money saved for his sons to go to college. Jerry presented his sons with the notion of either going to college or opening a restaurant with him, so they decided to open the restaurant. Five Guys is a restaurant named for Jerry and his sons along with his wife Janie. Jerry wanted to be set apart from other restaurants so he concentrated on the quality of the product and customer satisfaction to both internal and external customer by using 80% lean meat always fresh and never frozen.