The Greek Cosmobob Case

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Comm1007 | Case 7.3 | The Greek Cosmobob | | [Type the abstract of the document here. The abstract is typically a short summary of the contents of the document. Type the abstract of the document here. The abstract is typically a short summary of the contents of the document.] | Problem Mr. Cosmo Panetta owner of Cosmos restaurant Ltd a company known for the cosmobob must make a decision on whether or not to expand his business. His options include opening another restaurant location, opening a production facility to produce cosmobobs on a large scale or to do both. Issues 1) Only 25 000 is available for expansion before having to obtain a bank loan. 2) With grocery stores beginning to supply fast and easy to make frozen items, it is a concern if this will dip into the fast food market. 3) Cosmo Panetta being 74 years old, will soon be at the point of retirement, yet he is still looking to expand his business. It is a concern if his sons which will then run the business will have the same expansionary aspirations as Cosmo does and if they have the ability to manage the company if it’s expanded. 4) The fast food industry is shifting towards, providing healthier alternatives; Cosmo’s has yet to undertake any menu diversification. 5)High competition 6) It is a concern if mass production of the cosmobob will affect its quality considering that its success is attributed to its consistent quality and size. 7) How efficient is the current mass production process? 8) If a mass production facility was purchased would they have the demand to sell enough cosmobobs to make a profit? 9) The substantial amount of marketing costs to have the cosmobob in a chain retail store 10) Cosmobob has yet to be proven in other markets 11) Will the location at the mall be able to provide the amount of exposure necessary for success considering the other stores in

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