All this steps taken by Apple company it said to be process of reaching customer orientation concept. In reaching the organizations object concept, the Apple Company try to increase the profitable sales volume by setting a target for employees to reach. Besides, they also attempt to move closer to their ultimate goal by improving their qualities of their products. • The Apple Company also applied societal concept to the business. Societal concept focus on consumer needs wants and society’s expectation.
Throughout the history, Apple has been recognized well for its advertisements, which are planned to imitate a setup of marketing its brands to creative persons. Their most noticeable ad campaigns include the “Super Bowl commercial” 1984, “Think different” 1990s campaign, and the 2000s "iPod people". Apple’s iPod, portable music player, has been showcased as a part of modern art in NY’s Museum of Modern Art. Nowadays its advertising efforts focuses around “special events", and keynotes at seminars such as the
Also, there have been IPhone sales with big promotions where if someone has an older IPhone, Apple will help that person upgrade their IPhone to a new one. In addition to that, Apple promotes its product, IPhone using discounts that are available for university students that need it for education. JCB Company aims to sell its existing product, the articulated dump truck in existing markets to its existing customers using advertising methods that will lure their chosen markets audience to purchase the product. JCB Company has promoted the articulated dump truck by displaying the benefits of using the articulated dump truck, the effects it has and an image of the product itself that customers can view. Both of the organisations aim to sell their existing products in existing markets and they both use different types of promotion methods.
The product I am investigating is the Apple Iphone. Ansoff’s Matrix The first technique used is Ansoff’s Matrix. This is used to categorize products in the market and match them to different audiences. This also shows how much a company has grown since they first started out as a small company. Market Penetration This shows how a company has started to grow and how it can adapt its product to suit a new market.
Favorite electronic device: My favorite electronic device is "Apple" How does the ad use logos?" Apple uses logos by showing many countries and also many people around the world using their devices. How does the ad use pathos?" This ad also uses pathos by showing the way the devices can be used in many different ways and for different things. How does the ad use ethos?"
Apple, Inc operates in a fierce competition and marketing strategies are the vital part. According to www.apple.com, “The Company is committed to bringing the best user experience to its customers through its innovative hardware, software, peripherals, and services. The Company’s business strategy leverages its unique ability to design and develop its own operating systems, hardware, application software, and services to provide its customers new products and solutions with superior ease-of-use, seamless integration, and innovative design.” This strategy allows Apple to take advantage of marketing mix and offer products as a bundle of goods and services represented by strong overarching branding. It creates
Has Steve Jobs finally solved Apple’s long-standing problems with respect to the Macintosh business? (Please use Microsoft and other companies you see useful in attempting this question. 4. The iPod-iTunes business has been a spectacular success. Has Jobs found a new formula to create a sustainable competitive advantage for Apple?
Such strategies will help organization to have quality workforce with it. 2.) Describe the recruiter traits and behaviors that would lead to the most successful recruiting campaign for Apple. In relation to current situation, Apple Inc needs to make sure that it has such kind of recruiters who have best quality traits to select best possible candidates for organization Apple Inc. Apple Inc is a huge organization
2. What are the key elements of Apple’s strategy in computers, personal media players, tablet computers, and smartphones? Have its strategies in its core businesses yielded success? Explain. Apple uses a great differentiation strategy.
Lastly I will address Apple’s CSR approach to business and the impact Apple has on the five driving forces of CSR. This analysis will help me evaluate the current and future plans Apple has for CSR initiatives to address the ever-changing industry such as technology. Corporation Background and History Who would have ever imagined that five years after Steve Jobs and Steve Wozniak met in 1971 through a mutual friend, Apple Computers Inc. would be founded with the debut of the Apple I? In June 1977, only one year after being founded, Apple II, the first personal computer for a mass market was released to the public (Apple Fast Facts). As most new companies face struggles, Apple Computers Inc. was no different and Steve Jobs was ousted from the company in 1985.