Cocacola Case Study

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Jerry C. Londenberg Module #2 Coca-Cola Case Study Business Ethics, Questions 1-3 Question #1: What role does corporate reputation play within organizational performance and social responsibility? Develop a list of factors or characteristics that different stakeholders may use in assessing corporate reputation. Are these factors consistent across stakeholders? Why or why not? Unfortunately the most effective tool to restore ones reputation is time. I don’t mean just sitting and waiting either. I mean it takes a lot of little things throughout time to change ones reputation and to rebuild trust with stakeholders. I think the most important thing is to continue relating to the customer. When a company relates to its customer they build a relationship, a bond if you will. I personally enjoy Coca-Cola and drink it regularly. I enjoy the variation of cans (i.e. Santa or the Polar Bears for Christmas). This may seem very menial but in reality it is very smart because it is a positive reinforcement of the good in this world. The other thing in relating to customers is becoming environmentally friendly. This is a not so new trend anymore, however I see very few corporations taking this stand and taking it seriously. And last but definitely not least is being good to your own. What I mean by this is taking care of your employees. A happy employee says a lot about a corporation and its morals. When an employee feels discriminated against it not only affects that team but it affects the customer as well. When you learn that a company is firm, fair, and consistent, with all of its employees a little respect is given and in turn that bond is reinforced, creating a loyal employee and a solid customer base. Question #2: Assume you have just become CEO at Coca-Cola. Outline the strategic steps you would take to remedy the concerns emanating from the

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