Case Analysis 3 – Personal Navigation Devices (Pnds): Personal Navigation Devices

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Case Analysis 3 – Personal Navigation Devices (PNDs): Personal Navigation Devices Introduction A Personal Navigation Device or Portable Navigation Device (PND) also known as Personal Navigation Assistant (PNA) is a portable electronic product which combines a positioning capability (such as GPS) and navigation functions. PNDs are portable devices specifically built to run Road Navigation applications, which provide geolocation, maps, turn-by-turn directions, and, in some newer models, real-time traffic and weather updates. PNDs make up one of the largest consumer markets for GPS technology to pinpoint the exact location of a user of the device. All PNDs work essentially the same way. They store map data locally on the device, which must be updated with some frequency (quarterly or annually). In some cases, additional map data must be purchased and loaded for areas outside of the default geography loaded on the device. These products that initially only supported navigation now incorporate other functionality such as mobile hands-free system, multimedia player, games, external application support, travel utilities (world time, currency converter, measurement converter, calculator, etc). Why have Personal Navigation Devices become popular? What technologies are required to facilitate the success of PNDs? PNDs became popular for verity of reason, the main reason is being to use to navigate from point A to point B. These devices have been readily adaptable to most situations. These devices have become a dependable technology for the vehicle. Saving time and giving an efficient way to conserve fuel and time. Whether walking or driving, boating, flying, hiking or hunting, it got you from point A to point B. It has developed into many different diverse markets, including aviation, marine, outdoor recreation, tracking and mobile apps. Although GPS-enabled

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