Ruby Tuesdays and Chili’s Grill and Bar can be contrasted through their quality of food, their customer service and their selection along with cost. Ruby Tuesday is driven by promising its gracious hospitality and being one of the most fully committed restaurants around. The quality of the food is almost always top notch and is always fresh. No matter the product, it is always made to order. Also, everything is cooked the way the customer chooses.
Just as the other marketing mix components there are questions that must be answered in order to determine pricing for a product. One question is what Kudler’s price should be in comparison to its competitors. Kudler Fine Foods has to decide whether they should be lower, higher, provide more bang for the buck or offer exclusive services at expensive prices. The standard that Kudler Fine Foods has for its other promotions is for them to be self-funding. I think it is essential that the catering service also have that standard.
This marketing initiative will track the customer’s buying habits and allow Kudler to target to specific customers. Looking at the current information technologies databases, Kudler foods has a system that tracks internal sales data but wants to enhance the system so they can track the demographic information and buying trends of each customer (Kudler Virtual Organization, 2010). Strategies and Tactics The company, Kudler Fine Foods, must insure that all marketing initiatives align with the company’s mission statement. When selling gourmet foods, it is more important to have the highest quality foods and customer service than it is to have low prices. Kudler must stay focused on this aspect at all times when developing new tactic and strategies as not to succumb to the pressures of the discount shopper.
Each store has the very best selection of goods whether they are domestic or imported to suit the needs of each of its valuable customers. Kudler Fine Foods prides itself on being stocked with fresh meat, fresh seafood, hand made baked goods and pastries, fresh fruits and vegetables, and clean and wide ranging deli and dairy commodities (Kudler Virtual Organization, 2011). Kudler Fine Foods marketing objectives are intended to amplify it's services in bringing nothing but the best products to its intended target market. Kudler Fine Foods plans for their
Even if the employee only wants a simple coffee or a refreshing latte, we are conveniently right here to serve them. DigiFast Café will be proud to say they have a wonderful lunch service provided by a professional food preparer. With daily specials. We are not only open to employees, but to whomever visit’s our Café. It has been proven that with a well balanced meal, and a full and satisfied employee, more productivity is highly likely.
The strategy permits price adjustments quickly and in smaller increments in order to maintain balance between profitability and price-sensitivity. According to Kanagal (2013), The psychological values … refers to ways that a product or service creates satisfaction and delight for a customer through psychological parameters, and have to be assessed for a given marketing offering and monetized to enable obtain the differentiation value. Psychological value could also be imputed to those marketing elements which have no direct monetary implication but provides a value to the customer. (p.84) The differentiation value offered by The Southern Point is highly psychological however we will emphasize our diligence to utilize local vendors and provide meals with fresh ingredients to speak to the customer’s monetary value as well. The factors we have identified in the pricing strategy will also help us to shape meaningful messaging to customers.
Kudler is a well established name in the gourmet food market, but Kathy and her marketing research team needs to use the best strategies they can to stay ahead of their competition and to provide items that they customers are in need of and that they want. Using public information is part of competitive intelligence it is legal and it helps a business identify the next move of the competitor as well what they are introducing new to the market. The competitive intelligence and analysis will let the organization determine marketing strategies and opportunities that they can take advantage of to make there business a
2. Products and services; in this case Whole Foods offers both. They offer high quality organic products to the consumer at very competitive prices and they pride themselves on their customer service techniques. They ensure that their employees are
The food there is delicious and is served in very large portions that are sure to fill anyone up. When it comes to pricing, the cost is very reasonable in relation to how much food you get and what good quality everything is. Claim jumper is located right off the freeway, a convenient spot that is also near many good stores and the mall. When it comes to the atmosphere of the restaurant, Claim Jumper is very warm, open and inviting. As soon as you walk in they grab your attention with a large windowed area where you can watch the chefs prepare and cook the food which, subsequently, shows that they are proud of the food they serve, the quality of the food, and the way that they prepare it.
Kudler should invest a significant amount of research on identifying the strengths and weaknesses of Whole Foods Market and how they can capitalize on those weaknesses. Focusing primarily on the costs of similar products to ensure that they will be able to remain competitive are indeed truly offering quality product at affordable prices. Saving money is a primary concern for most consumers and Kudler needs to invest in research tactics in this area to address that consumer