The first key factor is Culture. Chipotle integrates its unique corporate culture into each of its storefronts. The company believes that "creating a performance based culture [will] lead to the best restaurant experience possible for [its] employees and customers." Chipotle embraces its employees' unique perspectives, personalities, and strengths, as it believes these factors contribute to the brand's success. Chipotle has a well-defined and transparent advancement structure that encourages loyalty from part- and full-time employees, thus reducing turnover and training costs.
Do the mission/vision and the core values underlying it (case Exhibit really matter at this company or are they just nice words and cosmetic window dressing? Explain. Yes, looking at the company’s profits and growth I believe John Mackey has an excellent strategic vision for this company and employees. He has managed to maintain a top quality product, expand stores all over the country, offer good employee incentives and expand his food store chains all over the USA and some locations abroad, while still making good profits. The motto to me isn’t two impressive it is just a play on words to somehow match the stores name “Whole Foods” the Motto “Whole
They also want to maintain a certain atmosphere for their customers while they shop so they have that great experience and want to come back, for instance natural displays and educational demonstrations. Developing expertise and resource strengths – Whole Foods ensures that team members were knowledgeable and enthusiastic about the products and they educated the customer as often as they could. Staff members are empowered to do whatever it takes to meet or exceed customer expectations. Whole Foods believes that keeping their employees happy will in turn lead to happy customers. To keep their passion for the company offers their employees flexible schedules, benefits and profit sharing, just to name a few.
Tesco’s stakeholders include customers, neighbours, trade unions, employees, shareholders and suppliers. The customers at Tesco are typically families, old people, students, teenagers and adults. However Tesco is global therefore there are many types of customers who all share the same needs of essential daily food products, technology, clothing, insurances etc all at a reasonable price. They also want tesco to offer a good service in which Tesco meets the needs of customers by ensuring they are the most highly valued business by these customers offering highest quality products, insurances, phone networks and petrol stations. They also conduct comparable checks with other main supermarkets to make sure they have the lowest prices for the highest quality.Tesco also offer customer question time in which customers can express their views in order for Tesco to then act upon certain concerns and suggestions.
Whole Foods Market’s mission statement is: “Whole Foods, Whole People, and Whole Planet”. The “Whole Foods” portion of the mission statement is defined by the company looking locally and globally to find the best organic food with the least amount of additives to put on the shelves for their customers. The “Whole People” portion is what they do for their employees. They recruit the best people and empower them to make decisions in operational situation. By doing this I believe the employees take ownership in the company because they believe their voice is heard.
The employees Dick’s has are in charge of the great customer service that Dick’s is known for. Diversity is an important aspect in the employee base, and communication among all employees in the corporation is also important to the company. Dick’s makes sure that all of their employees are friendly and well trained to address all their customers’ needs. The company has a link from their main website specifically dedicated to employees and careers at their stores. The site can be found out at http://www.dickssportinggoods.jobs/aboutourteam/adayinthelife.asp, and is dedicated to helping employees and future employees with their careers.
Trader Joe’s designs jobs for increased job satisfaction and higher performance. The Company aggressively courts friendly, customer-oriented employees by writing job descriptions with highlighting desired soft skills (ambitious and adventurous, enjoy smiling and have a strong sense of values) as much as actual retail experience. It connects with its customers because of the culture of product knowledge and customer involvement. Its management cultivates among store employees. It considers responsible, knowledgeable, and friendly “crew” to be critical to its success.
According to Pearce and Robinson (2011) by thoroughly developing and exploiting its expertise in a narrowly defined competitive arena, the company achieves superiority over competitors that try to master a greater number of product and market combinations. As stated in their Declaration of Interdependence: “Whole Foods Market is a dynamic leader in the quality food business. We are a mission-driven company that aims to set the standards of excellence for food retailers. We continually experiment and innovate in order to raise our retail standards”(Whole Foods Market, 2012). Through identified niche markets, WFM can leverage some of their customary strong points by recognizing innovated uses for current goods using market penetration.
The company has dedicated itself to the preservation of resources as well as conducting business worldwide using the highest ethical standards. The company makes a difference within communities around the globe due to its understanding of the cultural differences that exist in the various markets. McDonalds is dedicated to the long-term business goals of the company including such measures that will better serve the community. This paper will examine the dedication McDonalds has made to establishing themselves amongst the leaders as being Corporate Responsible in its business ventures worldwide. As mentioned in the Jacobs text, working together with natural principles of development, expansion, sustainability, and correction, people can create more prosperous economies that are more environmentally sensitive than before.
Unit 9 Exploring Creative Product Promotion M1 Walkers Crisps Objectives and Aims • Their aim is to produce a first class product that everyone enjoys. • The objective is to manufacture a quality product to a high standard, to operate within the health and safety guidelines and to also make a profit to re-invest in the company. • To persuade the public that their brand is better than others and to gain more sales from this. The promotional aspect is integrated continuously within the marketing mix according to Walkers and these promotional activities help them achieve their business aims and objectives. Product Walkers use the product as their main selling point as it is the item that goes out to every single major retailer.