Well-known companies have already proven that they can differentiate their brands and reputations, as well as their products and services, if they take responsibility for the well-being of the societies and environments in which they operate. These companies are practicing social responsibility in a manner that generates significant returns to their businesses. Social responsibility makes a company more competitive and reduces the risk of sudden damage to the company’s reputation and sales (O.C. Ferrell, 2012). New Belgium Brewing saw social responsibility as part of a continuing process of building value.
Whole Foods Vision, Core Values & Strategies Kenya Pusey Introduction Whole Foods market focuses on offering people a healthier alternative lifestyle within their food consumption. The company was founded by current CEO John Mackey who partnered with Craig Weller and Mark Skiles to merge their two natural food stores, Saferway and Clarkville Natural Grocery, resulting in the opening of the original Whole Foods Market in 1980. They focused on sustainability for their consumers by providing the highest quality, least processed, most flavorful and freshest food available. However Whole Foods is a business that has to be able to increase profits and still stay competitive within their market. They are striving to create and maintain a winning strategy that allows them to operate profitably, stay competitive and keep their mission to create “Whole Foods”, Whole People” and a “Whole Planet”.
- Recognize that profitability is essential to our future success. - Striving continually to improve. * McDonald’s corporate objective to be become the most recognized and respected brand of fast food in the world. To achieve this goal, McDonald plans to continue to expand its operations rapidly in two ways. First, to increase its market share in existing markets and secondly, to open stores in new markets.
Its main concern pertains to how the organization will compete with the other companies that provide similar goods and services. Organizations that recruit will have more options when it comes to hiring new employees. Organizations with excellent recruiting practices can also lower employment cost by making sure that new employees know what to expect from the organization, which helps keep employees on board once they are hired. Obtaining a large number of applicants and using great Human resource approach is the key. McDonalds has an overall “Strategic Plan to Win” that gives all business with common foundations for developing ideas to reach this goal (Goldsmith & Carter, 2010).
BUS 100 week 10, assignment 3 | An Assumed CEO’s Perspective on Company Code of Ethical Conduct;Chipotle Mexican Grill | | | | | An Assumed CEO’s Memorandum of key areas of Chipotles Code of Conduct, and personal perspective therein while implementing, conducting and addressing day to day business issues and operations. | Fundamentals Areas of significance within Chipotle’s Code of Conduct As a business, Chipotle is ultimately obligated to promote Consumerism (Kelly-McGowen-Williams, 2014), by providing our clientele with the freshest, healthiest, most tasteful and affordable menu varieties as possible. As CEO, I am obligated to uphold this obligation to the utmost of my ability, by engaging in the concept
However, IKEA defies this logic and this paper will show how IKEA is very concerned with social corporate responsibility to make a profit while still maintaining excellent ethical standards that go above and beyond the legal requirements. IKEA as a corporation seems to believe in the triple-E bottom line. The triple-E bottom is an evaluation of a corporation’s economic, ethical and environmental value that corporation brings to the global marketplace (Sexty, 2008). IKEA does this through its annual sustainability reports, as well as the strategic way it designs its business practices through a structured supply chain. IKEA is an example of integrated corporate social responsibility this is an impressive feat as IKEA is a privately held company.
Positive portrayal of Mcdonalds the biggest TNC out there BACKGROUND: As a global corporation representative of many different restaurants, McDonalds positively affects the world and the economy in many ways. Local employment opportunities, supporting local programs and charitable causes, and the healthy options on the menu all contribute to the McDonald’s positive impact on the world. ECONOMIC IMPACTS: McDonalds has benefited many countries economy such as America and Brazil. The economic impacts of the restaurants on the United States are local employment opportunities and investments. They spent more than $3.3 billion in their communities and had a combined investment of more than $3.6 billion.
Although Subway may hold the most franchises in the world with approximately a 10 to 15 billion dollar revenue McDonalds still greatly surpasses them on that aspect with around a 24 million dollar revenue. Subway’s key marketing scheme is by working closely with the customer and building a trusted relationship in this way. As a current employee for Subway I know this all too well because our main goal is to make sure the customer leaves happy. The key ingredients to achieve this are to maintain a good atmosphere through positive interactions, work quickly but efficiently, and always make sure the customer is getting a good product. Subway runs great marketing schemes such as the “buy one get one sandwich free” day that they offer, or reducing the price of every sandwich on the menu to only five dollars excluding the premium subs.
The corporation is built on a substance that gives it a competitive advantage and a business strategy that is coherent, flexible, and specialized. McDonald’s vocation bazaar would be the general public. According to the case study, people are the company’s most important asset and its success depends on the satisfaction of its customers which begins with workers who have the attitudes and abilities required to work efficiently and provide good customer service. McDonald’s warrant both patrons and employees know just how beneficial they are. They make a populace assurance to the employees.
Benefits of Being Socially Responsible By 2014, most companies should have hopped on the socially responsible wagon. Building a responsible business with reputation, places its position in society and market. Being a socially responsible company has many benefits. It gives you a better public image, better work environment, and encourages company partnerships. Ben and Jerry’s is a perfect example of a socially responsible company.