Broadway Cafe Marketing Strategy

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E-Business Strategies for Broadway Café Table of Contents Introduction 2 TASK 1 2 TASK 2 4 TASK 3 5 References 7 Introduction E-business is the latest buzz word in the business world today because of the development of a number of web development technologies. The application of the same helps to target a larger base of customers using a single point of contact using the minimum possible resources. A niche value chain amongst all the stakeholders of the business can be created by using the latest available digital technologies (Lumpkin & Dess, 2004). The implementation of these strategies depends on the size of business. TASK 1 E-business will definitely act as one of the major tools to revive the Broadway Café. A number…show more content…
TASK 2 Supply chain management is the effective execution all the activities involved in delivering an end product/service to a customer. In supply chain management, the best possible utilization of available resources is done in such a way that the customer attains at product which has a competitive edge and maximum customer value. This includes activities right from product research and development to product sourcing and logistics, till the final product is delivered to the end customer (Handfield, & Nichols, 1999.) In the given situation, the management should not make any assumptions for the strike to end and without wasting any time adapt any of the following suggested strategies to keep the business moving while the supply chain remains…show more content…
These products were basically a part of the additional promotional offers which Broadway was offering. The Broadway team should immediately develop some new more attractive promotional strategies. This should be done in a way that the existing customers do not get to know the reason behind the new offers as that may hamper the customer loyalty and trust in the Café. (Lambert & Cooper, 2000). * Offering Alternate Products: The management at Broadway Café can also think of shifting the focus of the customers to new and exciting alternate products. The marketing of products which had the feature of Brazil Beans, China Teas, and the Custom coffee press machines should be trimmed down gradually and some new thrilling products should be offered for the clients. * Contact Warehouse: The warehouse manager should be contacted immediately to know the existing inventory of the shortage products. As per the existing stock positions, planning should be done for the processing of the products accordingly so that the gap created due to the shortages can be managed in the best possible
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