Brand Influence on Uitm Perlis Students

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Nowadays, influence on branded stuff becomes epidemic among teenagers especially to college and university students. There is some people is rather to spend a lot of money on branded stuff just only to get self-satisfaction. Among the brands that are favored by students include Calvin Klein, Donna Karan New York (DKNY), Giorgio Armani, Guess and others (Ministry of Domestic Trade and Consumer Affairs, 2011). Because of that, it will catalyze a lot of other brand to growth and arise in local market to fulfill the consumer’s demand. Is that relevant for a student to have branded stuff as they are still study and cannot earn their own money? Not all students are being fortunate, born in luxury. For those, to buy a branded stuff, it just spent only RM10 to RM20. Difference with student that come from average family, to buy a branded stuff requires a very high investment since their family is not to affordable to own that thing. Besides family background, friends, environment, media and etc also can influence students on buy and having a branded stuff. For male and female student, each of these groups has their own reason why they can be influenced by a branded stuff. Their own desired leads to difference reason for choose of branded stuff. For female students, first impression is everything. If the stuff can captured their eyes for the first times, they will do everything to get that thing. It means that, female students will prefer to choose the branded stuff by its esthetic value and beautifulness. Quality value of branded stuff will fall to the second place. In contrast to male students, they are more concern about the quality value of the branded stuff that they invest on and the brand name itself. They are willing to expense their money to buy and have branded stuff even that branded stuff did not have an attraction value as long as it is in a good quality. By
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