Flipping through the pages of Cosmopolitan Magazine, one might accuse the magazine of bombarding the reader with advertisements rather than the desired “gossip” articles. The typical bubbly and fashionable young adult schoolgirl would pick up the latest edition of Cosmopolitan Magazine in hopes of discovering articles providing advice and tips for the everyday teenage lifestyle. Advertisements of perfumes, lotions, clothing accessories, and even alcohol fill practically every other page of the magazine. One in particular might be the comical and lively Pinnacle Whipped Vodka ad, promoting itself as the best imitation to whipped cream in the beverage industry. Split between three separate and clashing pictures, this ad provides a humorous declaration of every girl’s desire, leading only to the pictures below of a vibrant blue bottle of the vodka and mounds of whipped cream.
But the artist who draws everyone’s attention, everyone has heard of and makes many want to constantly be listening to her and be like her, someone who is a key element of my generation has to be Lady Gaga. Lady Gaga has been making a name for herself as soon as her pop music hit the radio. Her first hit was “Just Dance” release in 2008. Hitting #1 in the billboard charts in 2009 followed by the release of her first album, The Fame. This really got people listening and earned her 8 Grammy nomination and 2 wins.
Lady Gaga’s team understood that imagery was a large element of her brand and utilized the platform that YouTube offered. The social media strategy also included setting up personal interviews with influential music bloggers, which generated over 10 million impressions, and recording "webisodes" with flip-cams that captured her behind the scenes intimate moments. Lady Gaga’s brand can be described as authentic and passionate; passionate because the bond between Gaga and her fans is genuine as she is in charge of her social media activities. While the shock value of her character can be blinding, the talent she possesses outweighs and lends itself to her long-term brand authenticity. The key brand attributes for the brand are her artistic/eccentric sense of style and meticulous
The Wonderful Life of Miley Cyrus Miley Cyrus is such an inspiration for young teen girls. She is still a teen Phenomenon, being nominated for three categories in the Kids Choice Awards, Favorite TV actress, Favorite Movie actress, and Favorite female singer. She is liked world wide, but what makes her so perfect? She has constant accountable mistakes that she apologizes for, but then turns around and does something worse. She is easily forgiven for anything she does wrong just like any other celebrity.
Sarawee Nattee, has won the title of 'most beautiful' at the final of Miss Tiffany Universe 2009, a ladyboy beauty contest, held in Pattaya, Thailand. “Resplendent in a figure-hugging grey and black dress, Sorrawee Nattee wept tears of joy after being crowned Thailand's most beautiful transsexual at a unique pageant. She appeared overwhelmed by hordes of photographers, camera crews and well-wishers”. Chinese media described Sarawee Nattee as “she”, who dressed like women, won beauty contest, so the gender identification is quite self-evident. Therefore, these evidences show that ladyboys tend to be more feminine in their appearances.
One popular viral ad that can be looked at for this discussion would be for the new Cherry Chocolate Dr. Pepper. Tay Zonday, who ironically was a TA at the University of Minnesota, put up a video of a song he made a few years ago called Chocolate Rain. He got some good coverage and was put on late shows as well as becoming a minor celebrity around campus. Dr. Pepper scooped him up to do a viral ad with them promoting their new flavor of soda. It was put on YouTube about a year ago and has received over 7.5 million views.
Explain how strategic management and the strategic management process are illustrated in this case. MTV used strategic management and strategic management process in many different ways according to this case study. They used Twitter hoping to move in on the digital media and during the VMA awards along with what was happening on TV to get more viewers and it worked. The ratings skyrocketed with over 2.3 million Tweets, 11.4 million viewers, and up 27 percent from the year before. MTV networks are also in 160 countries with a winning approach mixing universal youth sensibilities and local tastes so the company does not come across as a cultural imperialist.
These functions of stereotypes can be seen in teen comedy films such as Legally Blonde (2001) and Bring It On (2000), where the stereotypical beautiful, popular girl becomes completely taken over by the label her peers have given her. The most exemplary use of this stereotype in film is used in Tina Fey’s Mean Girls (2004). In Mean Girls (2004), the main characters are the Plastics, a group of four rich and perfect girls who use their popularity and good looks to rule over their North Shore High School hallways. The film highlights how stereotypes function, according to Andre, because the Plastics use their label as fundamental in their daily lives from what they wear, to who they talk to, they use it as a shield to protect themselves from the judgment of their peers, and finally are generalized by their qualities. When individuals are stereotyped by their society it becomes a part of their conceptual scheme, or point of view, effecting how they perceive and relate to others (2).
Brigitte Jones Andrea Johnston ENG 101 3/10/11 Midterm Essay Television is an increasingly popular method of recreation that is received by a wide range of enjoyers, from children who watch Saturday morning cartoons, teenagers who watch reality shows, and adults who enjoy soap operas or just hearing about current news and the weather. These days, almost everyone can tell you all about their favorite television show and what is so great about it, as a wide variety of new shows come out so often. One fairly new television series that has quickly become popularized amongst teenagers nationwide since the airing of its first season in the spring of 2009 is Glee, which is a modern day show about a high school glee club and gives the audience an overview of what the students’ everyday lives are like. The show has been nominated for over eighty awards, including Emmy and Golden Globe awards and has become a household name. In fact, you probably know quite a few people in your life who watch this show religiously, staying on track with its weekly episodes.
Reality television is everywhere today. Keeping Up With the Kardashians is my favorite show on TV today because I relate to it on so many levels. Cynthia Frisby, in an article written in 2004 for USA Today magazine, lists three major categories of reality television including game shows, dating shows and talent shows. I believe a fourth variety has evolved and that is the celebrity reality show which Keeping Up With the Kardashians fits perfectly into. The premise of the show is basically a glimpse into the life of a very famous and wealthy California family whose rise to fame began after Kim Kardashian, the middle and most famous sister, released a sex tape with ex-boyfriend rapper Ray J.