MKT 421 Marketing Week 2 DQ 1 What is marketing research? How has the Internet affected marketing research? As part of your answer, address time, cost, approaches, and validity. Why is marketing research important to developing marketing strategy? MKT 421 Marketing Week 2 DQ 2 What is competitive intelligence?
In “The Merchants of Cool,” the author investigates the rising fascination with teen pop culture. Teenagers are constantly vying for attention, causing them to imitate popular celebrities. Major corporations try to capitalize off this, showing productions and advertisements to influence them further. The era of family friendly programming has no longer any place in primetime television; shows such as Dawson’s Creek and Cruel Intentions have completely infiltrated the TV schedule to reflect teens’ all-consuming fascination with sexuality. One of the major networks responsible for influencing pop culture is MTV, telling kids what’s cool.
In this case scenario there is clearly a difference in opinion, while the boss of the company believes he is giving Beauport (his employee) greater opportunities in the company and a chance to succeed in her career by changing her position to marketing research coordinator; Beauport is convinced that she is being sidelined into a “backroom” job, since she is aware of the stereotyping that goes on with women in this industry. Beauport is highly disappointed with the outcome of her hard work, and feels like she is being demoted rather than promoted. The boss knowing he had this position two years prior to becoming boss is both excited and pleased to inform his employee of his wise decision, and is sure his employee would be thankful for the great opportunity. The second symptom present in this scenario is a misinterpretation of body language by Mr. Gilman (the boss) towards Beauport’s reaction to the aforementioned position. When informed about the change in position, Beauport was shocked and so responded with a long pause and a quiet thank you as she left the office.
Role-playing takes place between the manager, programmer, and salesperson that act out roles to explore a particular scenario. They each specialize in their field, but the problems are that they are not working together as a team. By acting scenarios, they are likely to respond to different approaches and miscommunications. Louise, the manager, should have not take sides after calling out Ricardo for Frank to continue his problem. Frank may be the leading salesperson who has to deal with the situation when it actually happens (customer dissatisfaction).
Threaten to close the facility due to the union campaign. It would not be in the best interest of Happy Trails, LLC’s to attempt to use the threat of closing the facility as leverage to prevent the LPN’s from organizing and establishing a union. It is in violation of the National Labor Relations Act. It would be in everyone’s best interest to explain to the LPN’s at Happy Trails; LLC that they are a small business looking for opportunities to expand. Expansion means career growth and other opportunities for the LPN’s If Happy Trails closes this facility, the organization will lose money and business opportunities.
The Snuggie became a social media phenomenon, and was marketed to millions of people through YouTube parodies and Facebook groups broadcasting the many ways one could utilize and wear the Snuggie. The power of opinion leaders such as, Oprah Winfrey and Ellen Degenres, added to the products growing popularity as they donned the blanket with sleeves on their respected television shows. The success of the Snuggie was overwhelming and the Slanket was no longer part of ones schema for a “blanket with sleeves.” Snuggie did not only surpass the Slanket in awareness and popularity, but the Snuggie
The Five Forces Model Since Twitter wants to generate revenue, first of all, it needs to evaluate its Business Segment. For this, Porter's 5 Forces Model can be applied: 1) Rivalry among existing competitors (high: Facebook, Google) 2) Buyer Power (high: users of Twitter can easily switch if they feel that their privacy is violated) 3) Supplier Power (low: I don't see any real supplier for Twitter) 4) Threat of substitute (low: SMS, MMS, Emails and so on) 5) Threat of new entrants (high: anyone with good computer knowledge can create a social network) Alternatives Here is a brief list on the alternatives I think Twitter should take into consideration 1. Sponsored/Promoted tweets, 2. Sales of analytic tools and services to advertisers, 3. Sales of information to other data-collecting companies Recommendations There are two recommendations that can generate revenue for twitter and will also cater the issues Twitter is facing.
P4 – Reasons behind choice of media in a successful promotional campaign Introduction – Coca Cola Share a Coke Campaign The campaign that I will be talking about is the Coca Cola enterprise “Share a coke campaign”. This campaign got numerous of people sharing and talking about this specific campaign because it was generally based on the customers and it also increased the consumption of the brand over the summer holidays. The share a coke campaign was basically done by swapping the logo on the bottles with 250 of the most popular names in the UK, this type of advertisement was based on the emotions of getting friends and family sharing a coke with their names on them. The business wanted people to not only consume the product but to admire
If the workers are unreasonable, the management can decide to lock them out, meaning that employees will not be permitted to work. On the other hand, if management is unreasonable, the workers can decide to strike, meaning that they refuse to work until they get what they want. In conclusion, the formation of a union can be both beneficial and harmful to both the workers and the organization. Unions not only protect employees by helping to enforce the fair labor laws, by also by helping them to negotiate for better pay, safer working conditions, and many other things as
Many alcohol advertisements are placed in different types of media that are popular among adolescent.” They spend billions of dollars in developing an advertisement to capture the publics’ eye, especially the young adolescents. The alcohol industry target a specific group mainly teenagers, but they don’t realize is that all of the colorful effects, the music, and the atmosphere of fun and excitement makes the teenagers want to take a shot or two. At John Hopkins University made a estimate, “the likely effects of several alcohol policies on youth drinking behavior in the U.S. population concluded that a complete ban on alcohol advertising would be the most effective, resulting in 7,609 fewer deaths from harmful drinking and a 16.4% drop in alcohol-related life-years lost.” Banning alcohol commercials can affect the life of young adolescents and adults by not having the influence or the temptation in front of you will decrease the amount of drinking in teens. Commercials have a lot of power over a person’s judgment persuading them to act like different