Write all your answers on the test paper itself. After the section is over, you will be given ten minutes to transfer your answers to the given answer sheet. You are not permitted to take this exam booklet out of the examination room. There are 40 questions in this section. They are broken up into four parts as follows: Section 1 Questions 1-10 Section 2 Questions 11-20
The report should have professional format (Example: typed - Times New Roman Font 12, 1.5 spaced). The names of group members should be on the top of the first page. Please do not add any title page. If your report does not follow any these guidelines, I will discount 25% of your case grade. 4) Your report should be submitted at the beginning of the class on Dec 3, by one of the group members.
Remember that promotion can cover a number of objectives from raising awareness, to increasing sales, profit etc. Describe its brand image and how this image is supported through the promotional campaign. (P2) Complete as part of your report 1 Task 5 P3 – Explain the role of advertising agencies and the media in the development of a successful promotional campaign. You must consider a) For your selected commercial organisation, find out which advertising agencies and what types of media have been used in a promotional campaign that has proved successful for the organisation. b) Explain the services offered by the advertising agency/agencies and how the organisation and agency/agencies work together in the development of a successful promotional campaign.
This is done by informing, persuading, and reminding customers of a product. Advertising also builds brand equity, The advertising objectives of Benetton are not to sell more but communicate the company’s values. Benetton focuses on social and political issues. Benetton focused on carrying out corporate social responsibility, creating a distinct image, brand awareness, and serving a global audience. 2.
Chapter tests may be taken up to three times. Only the highest grade counts. 40% Final Exam The Final Exam can be taken up to two times. Only the highest grade counts. 25% Total You must pass this course with an overall grade of 80% or better.
BAB 230 091 Research Paper Assignment (worth 25% of the final grade) Selection of Topics due Week 3, Class 1 Handing in of Paper due Week 9, Class 1 Working individually prepare a 6 page (plus or minus one-half page) paper (double-spaced, 12 font size, times new roman or similar sized font, not including cover page or “Works Cited” page) on one of the research paper topics described below, or a topic of your choice approved by me in advance. The assignment is due by the beginning of class in week 9, class 1, our first class after Study Week. It should be handed in both electronically and in hard copy. Up to three persons may select the same topic but each person must work individually. If there is plagiarism all persons involved risk receiving a grade of zero for the
Search Engine Considerations & Optimization Strategies a. Explain Importance of SEO b. Give specific recommendations and strategies. Choose three or four strategies Define the strategies you chose and why How can you make sure your company lists on the first or second page if a person was to search Yahoo, Google, Bing, etc..? How does the strategy benefit the customer?
P3 explain the role of advertising agencies in the development of a successful promotional campaign | Roles of advertising agencies: services offered such as media planning eg advertisement design, copywriting, graphic design, typography, production; cost options eg in-house versus outsourcingTypes of media: local; regional; national; international; terrestrial; satellite; digital; internet; specialist media | * * Advertising agencies are used to help with a business/organization objectives and aims within promotion. They have a lot of skills, resources and experience which can save a lot of time, effort and money. You can also get some that specialize in a certain field with a variety of services to match all budgets. And another great thing is that they can help create a internal team especially for one campaign. Some negatives include that it will cost more than house marketing.
This is where the arguments may kick in but in the end you will be more appreciated for being you and you in turn will be better understood. Finally the most important reason why occasional arguments are good or healthy is that it doesn’t allow old or past problems to become future problems. They allow you to discuss them. If a problem goes unnoticed or not talked about it just
They do just more than promote a product; an advertisement helps wage for jobs, educate people, and also explains how to make our lives better. (Doc, D) Maria Culpa says advertisements are necessities of life, which is true. (Doc. C) The ads on posters, magazines, billboards, mail, internet, television, cars and so on are what keep countries in a unwavering economic state. When analyzed, ads can be seen as a way to assist countries in a lot of diverse ways.