M1 - Explain how promotion is integrated with the rest of the marketing mix in a selected organisation to achieve its marketing aims/objectives. Businesses may have several marketing aim and objectives which are met through the integration of marketing techniques e.g. promotion and the marketing mix. Companies like M&S operate on a global basis therefore their aims and objectives may differ for regions, however the main aim for each company would be to inform the market, increase demand and differentiate the product/service. Marketing objectives of Marks and Spencer is to ensure consumers are better informed about the products/services they provide.
Abstract There are numerous employment opportunities when it comes to the graphic design industry. Some of which include employment within an advertising agency, an in house design department, and as a self-employed freelance designer. As with most careers, each have their own positive and negative aspects, and these are important to consider when deciding which scenario is most beneficial for each individual. In any of these positions, adding value to an employer is vital when one has the desire to grow within the company and expand knowledge of the industry. Employers of the Creative Design World Graphic design is creating visual communication using imagery, photographs, text, space, and much more.
Obtaining a company’s desired results often takes experimentation, research, and analysis. The combination and coordination of all of the elements is significantly more effective than just using one. With the implementation of both long and short-term strategies, a business can focus on immediate sales goals and still build a solid business reputation. A company must be conscious of all aspects of the marketing mix to avoid sending mixed message to consumers and causing confusion. The object of the paper will explore the four-P’s of the marketing mix and how each of the four different elements directs marketing strategy and tactics.
Marketing communications have an extremely important role in businesses and a large amount of a business’s budget goes into this as this consists of advertising, sponsorship activities, direct mailing and personal selling. Organisational communications consist of employee communication, public relations and corporate advertising. Some examples of external corporate communications are emails, leaflets, posters and advertisements used to promote a product or service. Recognition from the news is also a form of external communications although this can be both positive and negative. External communications are there to promote sales and publicity, announce events, announce new products or services and create both positive and negative brand recognition.
As Sainsbury's have a hierarchical structure they are most likely to lose a lot of money because for the marketing and research and development departments to carry out their functions they would need funding from the finance department. For this information to get to the finance department a lot of time would have been wasted and also for the finance department to reply to them, all this would cost them a lot of money. Advantages of Sainsbury's is that the power they have would be successful for the business as when work is being done the communication of the workers together when given commands from the manager and having to work better for the manager to impress them in order for more work to be done and at a more well-organized rate then if there was no pressure from the manager. Disadvantages would be that the workers would start to get stressed from having to complete the workload at too fast a pace for them to work at all times that they will start to work less and dislike there job and some days may not want to work as they are stressed to do work which is too much for them to cope as they are trying too hard to impress, this could lead to employees wanting to quit their job. Advantages are that when having to complete work set out by the manager to the employees it can be done efficiently so that the manager will be able to assess the employee and they could get a promotion to a higher part of their job.
The contracts manager is responsible reading the draft and final versions of the RFP to determine of the terms and conditions is something the organization can comply with. They are also the point of contact between the organization and the government contracting officer. The marketing manager collects information about potential customers, program requirements, and competitors to support bid decisions and the development of bid strategies (Osborne, 2011). I think the capture manager and the proposal manager roles could be combined into a single role. Both roles are responsible for the entire proposal.
1. Introduction Patrick Hanlon`s Primal Branding is an excellent guide into the world of modern day branding. As the marketing world around us is constantly changing and evolving through the uses of platforms such as social media, Primal Branding delves into the very soul of branding and exposes the core elements of making a not only recognized but also a memorable and lasting brand. Patrick Hanlon bases the foundation of his findings on the idea that a brand is actually a belief system that consist of trust, relevance, vision, values and leadership. The primal code of branding then is meant to create organizations, products and services that people can believe in, thus being able to create a “culture of belief” in the brand.
They perform these tasks with different emphasis according to their functional specialism and level in the hierarchy." (James C 2008, p.356) The project manager has a lot of roles to undertake when it comes to a building a new team and starting on a new projects however this can differ from company to company. The role of a project manager is very simple and straight forward job. With project managers they will have combinations of skills like the ability to ask penetrating questions, identify unstated assumptions and resolve conflicts and more skills which I will include later on. One of the important keys when it comes to the project managers duties is to recognize the risks that will impact the likelihood of the success of the project and that the risk is formally and informally measured throughout the duration of the project.
We would explain now what this structure and its efficiencies to enable Tesco for having the people they are looking for to reach the whole organization objective. Explanation of Tesco’s Recruitment and Selection Method:- Tesco has defiantly set a very efficient strategy when it set the objectives of its workforce planning. We see that it has maintained that capability to attract those candidates that would serve its future expansion by first dividing each organizational process requirement and hence put for each process its specification. Tesco also applied a popular and cost effective means of attracting applicant through, Website, Job center place or store boards and even has made each category with an application ways. The company divides the selection part into three parts, the screening and the assessment center and last the interview, which leave no gaps of not being able to assess the applicants from all aspects technicality and personality aspects of the posts available.
3) “Although advertising can be, and is, used in a variety of different ways, its primary contribution is in helping to build and sustain brands for commercial benefit.” John Bartle (1997). Explain this statement in your own words, describing the contribution that advertising can make to successful brands. Give an example of a strong brand and explain the role that advertising has played in its success. In your example, could it be said that IMC has also played a part? Explain your answer.