Abercrombie Zombies Research Paper

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Abercrombie Zombies I believe that the popular American clothing store Abercrombie and Fitch is much to blame for turning American teens into a group of clones. They use subliminal advertisement to get into the minds of today’s youth and make them think that they have to spend every dime they have in order to look cool at school. The teen psychology is very prone to conformity and Abercrombie takes advantage of this through the use of their very sexual advertisement and magazines. They also make kids think that it is alright to make fun of different cultures with their “comic” tees. The extreme overpricing of their clothing is shameful. Abercrombie and Fitch is not teaching proper morals to the teens of today and are ruining American culture…show more content…
For some reason people do not become what they want to be, instead they become what they see other “popular” people as. Conformity is directly related to peer pressure. “Although people feel peer pressure their entire lives, young people who are seeking to define themselves are generally most influenced by the values and attitudes of their peers. Adolescents often encourage friends to do or try things that they themselves are doing in order to fit into to a group” (faqs.org). Conformity is not always negative. People see others doing a good deed like helping an old woman and feel like they should help as well. However, acting like a jerk or bitch because other people that are “cool” do is not such a good thing. The same goes for clothing and the reputation associated with that particular brand of…show more content…
Abercrombie & Fitch discrimination lawsuit settlement sent award checks to the over ten thousand class members who submitted valid claim forms in accordance with the process set forth by the Court in the April 2005 settlement order” (Cabraser). This means that every minority who applied or worked for an Abercrombie and Fitch store in Northern California was sent a settlement check for the discrimination they faced by the employers and management. This was not the only thing that Abercrombie that had to do because of the lawsuit. They were also given a prohibition on recruiting employees from fraternities and sororities. A majority of their employees were college age who could be best described as frat boys. Abercrombie was forced to create a new division and a new Vice President of Diversity to report to the CEO about the state of Abercrombie’s attempt to become more diverse. Also they were forced to include minorities in their marketing campaigns. The Judge also made every Abercrombie employee with hiring authority to attend a Equal Employment Opportunity training to make sure that they know how to hire a minority who is qualified for the job. Thank God for the Justice
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