That says a lot about how strong the media can influence society. If a celebrity were to step out of line of their regular behavior that’d be the next cover story for their next magazine. It’s because so many people, especially youth tend to look up to celebrity figures like Emma Watson, Jennifer Lawrence or Beyoncé. Being a celebrity is its’ own industry in itself. They need to keep up with the image they set for themselves because of the expectations set by the media and their fans.
These images of celebrities drunkenly spilling out of nightclubs are every where and they’re making binge drinking look glamorous for teens. These celebrities get drunk and do drugs and this behavior is advertised throughout the media. This type of behavior influences teens widely and can be very harmful to teens as these celebrities behaviors rub off on teens. Teens may be lead to think that it’s normal to drink like this as their favorite celebrity does this and they’re beautiful and famous. This causes teens to turn to drinking as teens think this is cool and think this can help them fit in and be accepted by their peers.
People from younger generations are so drawn that they would rather skip school and chase after fame and money so that they can also appear to the world as celebrities. Celebrity culture through the help of the media is forced down the throats of our teenagers and young people from the younger generation now lose their grip on the culture and are ‘westernized’ However, it’s not like nothing good can come out of celebrity culture, They encourage teenagers to follow their dreams and work towards what they feel is the right path for them. Celebrity culture shows that you should as much as possible give to those who are in need and support various
As is the case for most viral phenomena, there are those who aren’t too keen on hip-hop Elvis’s lyrical prose. They fear that his overwhelming invectives can and will entreat harm upon his avid listeners. In spite of the schism between the lovers and the haters, Eminem has undoubtedly taken the music industry by storm; and in turn, our views and considerations. While the zealots of ‘Slim Shady’ defend his lyrics and context with phrases like ‘artistic expression’ and ‘free speech’, as made evident in Jackson Katz’s essay entitled Eminem’s Popularity Is a Major Setback for Girls and Women, Eminem’s cultural trailblazing comes with a less-than charismatic price: widespread acceptance of violence against anyone and everyone who falls within the crosshairs of his philosophy. People see this on a day-to-day basis, sometimes blatantly, other times situated behind the cleverly posed acceptances found in daily public life: Guy eyes a fetching girl and advances discretely.
Marketing Management & concept design-assignment 2 | Negative Effects of Celebrity Endorsement | Jeneef Joshua V.J-215111077 | | I MBA,2011-2013 | | Celebrity marketing has become a common affair in today’s breakneck competition. There has been a traditional belief that when a celebrity endorses a product or a brand, it tends to perform well in the market. In the next few pages I will be taking you through an analysis of how a celebrity’s endorsement affects a company’s market share and more importantly the negative side of celebrity endorsement. Celebrity endorsement is a key marketing strategy which is now widely adopted by many brands to gain a significant pie of the market. It has become one of the key marketing mix elements.
The media likes to capture rock musicians using drugs at wild parties and acting irresponsible to get attention from people and increase magazine sales and ratings. I consider musicians to be artists who use music as a form of expression. The majority of their actions are to uphold certain image expectations from their fan base. Rock stars are expected to act wild and crazy always engaging in scandals to keep their fans wanting more. While a majority of these people are addicts with psychological issues who usually die from overdoses of illicit drugs many actually have families and are regular normal people when they are not in the spotlight.
Oppositely, conformity can be extremely harmful and can cause us to overestimate a perceived social norm. In this generation, drinking alcohol has been popular in some social groups depending on the values and personality traits of those in the group. All together, conformity is the most powerful source that drives consumers to oppose or favor drinking. With instant communication at the fingertips of every teen through social networking sites like Facebook, Instagram, and Twitter, teens are strongly influenced by their peers’ actions. Through social networking, the power of popularity has been largely up scaled.
Body Image Body Image, Self-Concept and Self Esteem Awareness of body image and self-esteem issues has become a prevalent issue in today's culture. Doctors at the forefront of teen physiological development and research are becoming increasingly worried that teenagers are falling victim to unrealistic trends in perceived body image. (Gutgesell and Payne, 2004) Today's media and advertisers play a big role in the development of our teenager’s self-confidence and self-esteem. Particularly in relation to how they perceive body image and the term 'beautiful. "Advertisers often emphasize sexuality and the importance of physical attractiveness in an attempt to sell products; researchers are concerned that this places undue pressure on women and men to focus on their appearance" (Dr. Harrison Pope, 1997).
When ratings in movies first began, the “R” rating probably meant that sex may have been implied or a few sware words were used. “R” ratings today practically show full on sex scenes and the usages of swear words are ridiculous. Our youth look up to the popular musicians, actors, and
I believe change is always good but not all that change that has been made over the past ten years. In a positive way, technology has advanced when it comes to the movies about our history are more realistic and people can relate a lot more. In a negative way, I feel the media period is destroying our younger generation. Children are “looking up to” their “role models” who are celebrities that are very inappropriate. Sex is about the only thing used now a days to sell anything.