Ben and Jerrys Case Study

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Can a company be ethical and still make a profit? This video reassured me that it is absolutely possible for a company to be ethical and still make a profit. When I was in high school I never thought twice about companies not being ethical. However, ever since I’ve been in college I was starting to question all of these large companies and the way they operate. I’ve read numerous stories about big companies like Wall-Mart treating their employees unfairly, for example on black Friday they made their employees come into work at 12:00 am Thanksgiving night. The reason they did this is so they could make more money, because they knew people would be shopping on Black Friday. However, Ben & Jerry’s proved that big companies can be very profitable and by being ethical they helped out a lot of people. Then when they joined up with Greyston Bakery they could make a lot more flavors and also helped Greyston Bakery with their business and that created more jobs at the bakery. This business strategy worked very well for these companies, however that’s not always the case for all businesses. Therefore, companies turn to be unethical in order to make a profit or just because it the easier way to go. In this case for Ben and Jerry’s everything seemed to work out fine for them, and they were still profitable even when be ethical. Instead of getting brownies from Greyston Bakery they could’ve just produced their own brownies and that would make them a lot more money. However, they decided to partner up with Greyston Bakery because it was the right thing to do and it created more jobs people who otherwise wouldn’t have one. That is what Ben and Jerry’s strives for and it is a part of their mission statement that states “actively recognizes the central role that business plays in society by initiating

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